Binance introduces new fan engagement platform for Ukrainian football team, FC Shakhtar
Paris, France, April 4, 2023, Chainwire
Binance has announced that it will introduce a new fan program for Ukraine football team FC Shakhtar. The platform is launched through web3 consulting arm, Binance Web3 Services (BWS).
The partnership will give fans access to rewards and privileges such as participating in match prediction challenges, voting polls for team decisions, early access to NFT drops, and the chance to score exclusive prizes like meet and greets and signed club merchandise.
Fans can especially look forward to FC Shakhtar branded NFTs that will launch on the Binance NFT marketplace. It shall provide them access to exclusive matchday tickets, in-game utilities, and exciting new metaverse opportunities.
The introduction of FC Shakhtar Fanverse is also the first formal partnership to be launched from BWS, a new initiative from Binance that helps make elements of web3 accessible to any organization or brand looking to leap from web2 to web3. The FC Shakhtar Fanverse aims to bring fans all across the world together via Web3 and allow them to connect through their passion for football.
“We’re really proud to be partnering with FC Shakhtar, one of Ukrainian football’s most prestigious football clubs, and are excited to connect their fans across the world through Web3 in the Fanverse. Our goal is to help fans engage with their favorite teams in new and inspiring ways,” said Lisa He, head of NFT and fan token at Binance. “We’re also excited to introduce Binance web3 Services, our new web3 consultation service that will be available for any web2 businesses considering how to get into the web3 space.”
Dmytro Kyrylenko, commercial director of FC Shakhtar, said:
“We are glad to partner with Binance, the world leader in blockchain systems. This partnership will allow the club to take its place in the digital space, as well as communicate with its fans all around the globe. Shakhtar always wants to set new boundaries and standards of excellence. Collaborating with Binance enables us to keep up with the current times. It allows our fans to interact with the club more closely. This is only the first stage of an exciting journey with Binance that we are sure will satisfy the club and its fans.”
Fans of FC Shakhtar can sign up for the Binance Fanverse experience to earn rewards and unique experiences. Other exciting experiences for the future of the FC Shakhtar Fanverse include new voting polls to give fans a greater voice and access to NFT launches, digital collectibles, Fan Shop, and exclusive merchandise.
Binance Web3 Services’ offerings include various Web3 consulting services, including Web3 business plans, NFT and fan token strategies, gaming and metaverse partnerships, Web3 membership systems, operational guidance, and more.
To stay up to date on the latest, follow @BinanceFanToken on Instagram and Twitter. To see other Binance Fan Token partners, visit the Binance Fan Token homepage.
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Tal Dotan
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