Stake.com to sponsor F1 Team, Alfa Romeo
Stake, the online casino and sports betting platform, is sponsoring Sauber Motosport’s F1 team, Alfa Romeo. The multi-year partnership is a co-title nature, which would see the F1 team officially known as Alfa Romeo F1 Team Stake.
The F1 community is considered to be one of the most lucrative markets for brand partnerships due to its global reach and popularity. The F1 racing season is followed by millions of fans worldwide, with an estimated global audience in the hundreds of millions.
With such a large audience, F1 teams and drivers are highly sought after, which has led to a rise in high-profile sponsorships, with companies investing significantly to secure partnerships with F1 teams and drivers.
Alfa Romeo F1 team
For online casino and sports betting platform Stake, the partnership with the Alfa Romeo F1 Team is a milestone. Before this, Stake.com sponsored several sports teams and celebrities, including Everton Football Club in the English Premier League, Canadian superstar Drake, Argentine football legend Sergio Aguero, and the UFC.
By working with the Alfa Romeo F1 Team, Stake.com is expanding its reach to a massive global audience and gaining access to a highly engaged and loyal fanbase. The deal will provide Stake with a range of opportunities to increase brand awareness throughout the F1 calendar using targeted campaigns and special liveries and street demos. This move is aimed at increasing fan engagement through brand integration and activation.
According to the co-founder of Stake, Bijan Tehrani, the sponsorship will help increase fan engagement:
“We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success. Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation. We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena.”
Alessandro Alunni Bravi, Alfa Romeo F1 Team’s managing director, said:
“We welcome Stake as a new co-title partner for the team in what represents the start of a new era for us both. Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation program that Stake will unveil for our fans.”
Stake.com is a digital platform owned and operated by Medium Rare N.V., that offers a range of online casino and sports betting services. It was founded in 2017 and operates under an official Curaçao iGaming License. In December 2021, Stake.com launched a partnership with TGP Europe, expanding its services to the United Kingdom.
As a crypto-only casino, Stake.com provides a seamless and secure payment experience for its users. Customers can deposit funds using a variety of cryptocurrencies, including Bitcoin, Ethereum, Litecoin, and Dogecoin. They can also withdraw funds to their crypto wallets, ensuring quick and easy transactions with no intermediaries.
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