Chris Weston on prospects for Pepperstone: Next stage of growth

Pepperstone is shifting from single-product growth to building a full investment ecosystem that blends traditional finance, digital assets, and new technologies.

After a series of major steps in updating the platform pprstone.finance and launching new directions, Pepperstone continues to set the pace for the entire market. This time, Chris Weston, Director of Research at Pepperstone, shared his opinion on the future.

According to Weston, the company has entered a stage where it is no longer enough to simply maintain turnover growth. It is important to form a full-fledged ecosystem that combines traditional investment solutions, digital assets and modern technologies.

“Our clients want more than just access to the market. They need comprehensive solutions that allow them to manage capital flexibly and transparently. And this is exactly where we are heading,” Weston noted.

A key direction in the coming months will be the launch of new technological products: from an integrated cryptocurrency exchange to advanced analytics and personalized services for investors.

“Today the market is changing too quickly to be limited to a single product. We must offer tools that meet the challenges of the time. For Pepperstone, innovation is not a fashionable word, it is a necessity,” he emphasized.

Weston separately highlighted the global development of the company. Pepperstone is actively expanding its presence in Europe, Asia and the Middle East, strengthening its partner network and providing clients with access to new opportunities.

Weston also stressed that the company is considering the possibility of launching spot ETFs on Bitcoin and Ethereum. Such a step could attract billions of dollars of institutional capital into the Pepperstone ecosystem and bring the company to a new level of global influence.

“ETF is not a matter of security, we already have it at the highest level. It is a matter of scale. Such instruments make cryptocurrencies as accessible as possible to institutional and retail investors, simplifying entry and creating a new level of liquidity. For us this is an opportunity to open a market where it is no longer about millions, but about billions,” Weston noted.

An important competitive advantage remains transparency. According to Weston, it is precisely client trust that forms long-term sustainability.

“Growth in numbers is important, but growth in trust is much more important. If clients are ready to stay with us for years, it means we are moving in the right direction,” he said.

Pepperstone looks at the future not as a set of separate projects, but as the systematic construction of an ecosystem. Weston emphasizes that the company will continue to strengthen its position in the global market, implement innovations and offer clients solutions that allow not only to invest, but also to strategically manage capital.

“We do not stop at individual results. Our task is to build a next-generation ecosystem that will meet the requirements of the market not only today, but also in the future,” Chris Weston summed up.

To learn more about Pepperstone, visit the official website and socials.