The technologies of today not only permeate every industry under the sun but also touch every aspect of our lives like never before. Transportation alternatives are way more sufficient and efficient, new medical inventions are emerging to improve health care, and even tried and tested concepts such as money are getting disrupted. The fashion industry is no exception to this rule.
In the luxury and fashion space, Arianee is leading the way towards a new era influenced by technology, especially with a new generation of customers who is willing to spend more on services and experiences rather than on tangible products.
Arianee’s partnerships for the release of its new NFT project called KITTEN X ARIANEE will probably mark the beginning of this new fashion industry where connected garments are the norm. This new era of connected and digital fashion and luxury items will give conscious consumers the ability to determine with certainty that the items they buy not only make a bold cultural statement, but are also environmentally friendly.
KITTEN X ARIANEE: The Future of the Fashion Industry
The future promises a merger between the digital and the physical using smart fabrics and other technologies, thus giving rise to new possibilities where you will be able to find that one lost pair of socks by simply googling its location on your device.
The possibilities are limitless, and just as everything is becoming smarter, so too will the clothes you wear be capable of measuring your heart rate, tracking your UV levels, and staying connected with other IoT (internet of things) platforms.
Arianee’s newly released NFT collection is a step towards this type of futuristic ideal as everything starts with digital ownership using NFTs.
Arianee’s project is the result of a partnership with Kitten Production and entails a collection of NFT hoodies that symbolize the love for innovation shared by both entities. At its core, the KITTEN X ARIANEE project is a demonstration of what happens when fashion meets technology.
The project features a series of hoodies created with unique designs while using sustainable production techniques, and every hoodie in the series comes with an NFT twin.
That’s right, the hoodies come with NFC chips that the user can use to access the NFT version of each hoodie. This is more of a digital passport that comes with the hoodie. There is even an augmented reality experience attached to the hoodies and anyone can verify the transparency of the information that comes with each hoodie on the IBM blockchain.
KITTEN X ARIANEE Features
In a world of environmentally conscious consumers, KITTEN X ARIANEE’s hoodies which are made of 100% organic cotton will find a ready consumer base.
Produced in Portugal, the hoodies are certified by the global processing standard for organic textiles. Everything about the hoodies is designed, printed, and dyed under the best working conditions.
What’s more, given that the hoodies are limited with only 140 pieces set to ever be produced in the collection, scarcity will be introduced, thus increasing their value. This also adds to the sustainable approach that helped reduce the environmental impact of the hoodies.
The NFT versions of the hoodies will also prevent any forms of counterfeiting and therefore protect the brands engaged in the production process. In addition to the physical hoodies that come with an NFT twin, the KITTEN X ARIANEE collection will also feature special digital-only hoodies that don’t exist in real life. These special sets of NFT hoodies will be overlaid with an image of the owner to be worn by the owner’s digital avatar in Decentraland.
NFT Wearables in the Metaverse
According to Frederic Montagnon who is the Chairman of Arianee, this is the first time in history that “we have the ability to create something in a limited number” in the digital world.
Arianee’s NFT project with Kitten Production, as well as in collaboration with fashion houses in France such as ISRA and Neyret, marks the early start of a brave new world in the fashion and luxury industry. In this new era, counterfeiting fashion items will be a thing of the past as each show, dress or hoodie will have digital representation that can be tracked and verified down to the last fabric.
Fashion enthusiasts will be able to pass down the designs and concepts of their cherished fashion pieces to their children or loved ones in the form of digital gifts. What’s more, secondary markets for different fashion items will bring about a frenzy of economic activity that will further grow the fashion industry.
With the emergence of NFTs, not only will the average fashion enthusiast have ownership of the physical clothes they wear, but they will also have digital ownership that can be useful in a metaverse such as Decentraland.
As more people get used to working and living in the virtual online world, the capacity for NFTs to bring about the same quality of ownership with physical fashion products as is the case in the real world will be a game-changer.