BABB Group appoints Kenneth Kinsella as CEO to lead the UK’s first compliance-friendly on-chain banking ecosystem
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BABB Group appoints Kenneth Kinsella as CEO to launch UK’s first mirrored, on-chain GBP accounts.
LONDON, 28 January 2026 — BABB Group, the UK-based fintech behind one of the most advanced and compliance-friendly on-chain finance ecosystems, today announces the appointment of Kenneth Kinsella as Chief Executive Officer. Kinsella will lead the Group in launching the first mirrored, on-chain GBP accounts in the UK. Former CEO Rushd Averroes will be stepping down to focus on the company’s long-term vision and strategic oversight.
As CEO, Kinsella will transition the company into an operationally scalable fintech platform His first priorities will be to secure key partnerships and enhance its global compliance infrastructure, all with an eye on growing its footprint in emerging markets.
Kinsella brings over three decades of corporate architecture experience to his new position. He has raised $500m+ in capital and scaled several successful technology ventures to significant shareholder value. He co-founded his first private equity company in 2005 and, prior to joining BABB Group, founded Baobab Capital, a firm supporting infrastructure development in West Africa. He has held multiple C-level and board positions at major public and private organisations.
BABB Group operates a two-pronged integrated system built for compliance and scale: ReDeFi, a Layer 1 and 2 enterprise-grade blockchain infrastructure, and BABB, an e-money mobile application provider. The problem the Group is trying to solve is straightforward but persistent. Transactional methods today are slow, ineffective, and expensive. As an off balance-sheet offering, traditional stablecoins fail to provide the transparency that most financial institutions require. ReDeFi solves this by offering an institutional-grade and privacy-layered on-chain technology. Put simply, a BABB user’s money is kept in a regulated bank account and mirrored on the blockchain.
“BABB Group’s on-chain transaction platform provides a sophisticated method for transferring value without sacrificing regulatory clarity. It’s the ideal technology to maintain and strengthen London’s position as a global fintech hub,” says Kinsella. “I believe the UK should be leading the charge into this new era. As CEO, I’m going to make BABB and ReDeFi the foundation on which this major national and financial transition takes place.”
Kinsella has worked extensively throughout the U.S., Asia, Europe, the Middle East, and Africa. ReDeFi’s infrastructure is already designed for global banking partners, and this appointment will kickstart efforts to expand BABB Group into markets around the world.
“I’m extremely pleased to be handing over the reins to Ken Kinsella, who has proven time and again his ability to turn companies into success stories,” says BABB Co-Founder and outgoing CEO Rushd Averroes. “His appointment comes at the perfect time. We’ll stay fully operational through the transition, all while he sets BABB Group on a course for serious growth within the global financial ecosystem, starting right here in London.
With the UK aiming to become an international hub for blockchain finance, BABB Group is perfectly positioned to provide a genuinely secure and scalable on-chain platform. Under Kinsella, BABB Group will develop into a compliant, global, on-chain money system designed for the British financial sector and beyond.
About BABB Group
BABB Group Ltd is a UK-based fintech making on-chain finance more accessible and secure. Combining traditional finance with blockchain innovation, BABB Group provides institutionally trusted and fully compliant digital asset management and peer-to-peer financial services. The Group encompasses two pillars: BABB, an e-money app, and ReDeFi, the underlying Layer 1 and 2 enterprise-grade blockchain infrastructure. This enables banks and financial institutions to mirror, move, and settle tokenised fiat deposits while maintaining regulatory-grade compliance, security, and auditability. BABB Group is bridging traditional finance and blockchain to make onchain money practical at scale.
For more information, visit the official website.
About Kenneth Kinsella
Kenneth Kinsella is the CEO and Co-Founder of BABB Group, the UK-based fintech merging traditional finance with blockchain innovation. For the last three decades, Kinsella has worked around the world in executive-level roles, including global corporate development, transactional execution, and corporate finance for companies. He co-founded his first private equity company in 2005 and has raised over $500m+ in capital. His previous venture, Baobab Capital, focused on infrastructure development in West Africa. Kinsella has scaled multiple technology ventures and served on the executive boards and C-suites of major public and private organisations. Educated at Trinity College and a Fellow of The Institute of Chartered Accountants in England & Wales, Ken now lives and works in the UK.
Elle Carroll: [email protected]
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