BC.GAME inks $40M deal as Leicester city’s official principal partner

BC.GAME seals a $40 million deal to become Leicester City’s “Official Principal Partner,” making waves in both football and iGaming circles.

In a move that’s got the world of football and iGaming buzzing, BC.GAME has slid into a $40 million deal to become the “Official Principal Partner” of the English football sensation Leicester City. Announced with a flourish on July 5, this partnership is not just a fling but likely one of the most headline-grabbing romances in Leicester City’s history.

From the 2024/25 season, BC.GAME’s branding will play the field on the shirt fronts of Leicester City’s Men’s First Team and adult replica kits, making it a match that is impossible to ignore.

Rolling out $BC: Chnanging the iGaming experience

In a bold move to spice things up, BC.GAME is launching its own cryptocurrency, BC, increasing the iGaming experience’s heat. Crafted with love and extensive community feedback, BC promises to be the wingman for users, offering a more rewarding and intertwined gaming affair. This token is expected to be the heartthrob of the BC.GAME ecosystem, facilitating smoother in-game purchases, access to VIP features, and much more.

BC’s debut is like a first kiss—thrilling and full of promise. It’s set to enhance the gaming rendezvous on BC.GAME, fostering a community vibe among players. By weaving BC into the fabric of its platform, BC.GAME ensures that users can enjoy a seamless and exclusive gaming courtship like never before.

Since 2019, BC.GAME has been wooing the Bitcoin Lightning Network, showcasing its dedication to the crypto evolution. BC.GAME has changed the ‘B’ in its logo on the jerseys to a ‘₿’, a small wink to its influential role in the crypto love story. Ranked 16th on 1ml.com, BC.GAME’s node is demonstrating considerable influence within the cryptocurrency community.

Love notes and growth potions: The $BC romance

BC.GAME is serenading BC’s growth with community airdrops, liquidity mining, and a full-blown marketing love song. Backed by a robust tokenomics foundation, these initiatives are set to create a bustling market and shower consistent value on users. The community airdrop is like a love letter to early supporters, while liquidity mining ensures that BC remains a hot and desirable asset.

With a marketing strategy that includes influencer collaborations, partnerships, and targeted ad campaigns, BC.GAME is shouting its love for $BC from the rooftops, aiming to attract the competitive crypto market.

BC.Game & Leicester City football club story

In a tale as old as time, BC.GAME and Leicester City Football Club have decided to walk hand in hand from August 2024 to May 2026. This partnership sees BC.GAME’s logo graces Leicester City’s team jerseys, a bold move set to skyrocket the platform’s global allure.

Leicester City, with its Cinderella story Premier League win in 2016 and FA Cup triumph in 2021, is a club with a legacy and a fan base that’s as passionate as a first love—aligning with BC.GAME’s strategy is to mingle with top-tier sports entities, and this partnership is a power couple in the making, boosting brand visibility for BC.GAME and offering Leicester City fans new, thrilling ways to cheer for their team.

So, as BC.GAME and Leicester City lock eyes and join forces, and the world waits with bated breath to see this love story unfold, promising a future where iGaming and football romance are like never before.

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