BitGo launches retail crypto platform, expands beyond institutions

BitGo, a leader in institutional digital asset services, has officially launched its first platform tailored to retail investors.

The new platform allows individual users access to BitGo’s suite of tools, previously exclusive to institutions. These include secure trading, staking, custody, and lending services, according to a press release shared with crypto.news

The platform invites U.S.-based retail investors to sign up for a chance to win one Bitcoin (BTC) each quarter. This launch marks BitGo’s expansion into the rapidly growing retail crypto market, emphasizing security and usability for individual users.

Since its founding in 2013, BitGo has been a trusted provider for safeguarding billions of dollars in digital assets for institutions. The retail platform aims to extend this institutional-grade security and compliance to everyday investors. It features offline cold storage for secure asset storage alongside trading and staking capabilities.

Retail investors in crypto

BitGo CEO Mike Belshe emphasized the need for secure platforms for retail users, stating, “Retail investors need a security-first, crypto-native platform, and we are excited to serve as that trusted partner,” said Belshe. 

He highlighted the platform’s ease of use, offering trading and asset management tools accessible within minutes of setup.

The move comes as the cryptocurrency market continues to attract retail investors seeking opportunities to diversify their portfolios. BitGo’s entry into this space reflects a broader trend of institutional players adapting their services for individual users. 

Retail investors dominate the Bitcoin market, holding 88.07% of all circulating supply. This contrasted with smaller shares held by whales at 1.26% and institutional investors at 10.68%, highlighting retail investors’ continued market stronghold.

By focusing on security and user-friendly interfaces, the company aims to differentiate itself in a competitive market. BitGo’s retail launch not only demonstrates its commitment to accessibility but also highlights its status as a leader in secure digital asset management. With features designed for simplicity and safety, the platform seeks to transform how individuals engage with cryptocurrencies.