BNB Chain unveils new $100m liquidity plan for native tokens

BNB Chain has launched a new $100 million liquidity plan that will support native tokens listed on top crypto exchanges.

The Permanent Liquidity Support Program, which BNB Chain said was going live on March 24, 2025, follows two earlier rounds that saw projects benefit from $4.4 million in liquidity support. 

Now the Binance ecosystem blockchain, powered by BNB (BNB), is offering a $100 million permanent liquidity program it says will be distributed to projects that achieve listing milestones on top centralized crypto exchanges.

Incentivizing CEX-listed native projects, according to BNB Chain, will help spark further growth and traction for the entire ecosystem.

“In Round 1, we supported top memecoins with $2.2M in permanent liquidity. In Round 2, we opened it to all sectors and doubled the pool to $4.4M. Now, Round 3 builds on that momentum—with a new structure that puts CEX listings at the center and covers all sectors,” BNB Chain posted on X.

The new initiative will support memecoins, artificial intelligence, decentralized finance and gaming among other industry segments. 

Projects will fall into three categories or tiers: tier 1 will include tokens that list on Binace, Coinbase and Upbit, while tier 2 are Kraken, Bybit and OKX. The last group will reward projects listed on Bitget, MEXC, Gate.io, KuCoin and Crypto.com. Rewards will be up to $500,000, $250,000, and $50,000 respectively for each of the three categories.

The eligibility criteria include tokens being 100% native to the BNB Chain and not previously listed on exchanges. It should also meet on-chain metrics such as at least $5 million in market cap, not less than 10,000 holding addresses and $1 million or more in daily average trading volume.

As a start, BNB Chain is targeting a three-month trial period, with this then extended to a long-term campaign. However , this will be subject to performance evaluation.