Brave (BAT) Releases Browser Fingerprinting Protection; Monthly Active Users Cross 12 Million
In a blog post published on March 5, 2020, blockchain-powered Brave Browser announced the launch of a new form of browser fingerprinting protection available in its Nightly version.
Brave Browser Introduces Fingerprinting Protection
In a bid to boost its mainstream appeal, distributed ledger technology-based (DLT) web browser, Brave has introduced, what it calls, a new form fingerprinting protection that will not only provide the strongest fingerprinting protections of any popular browser but also ensure that it doesn’t bother users by popping on their screen.
Per the official announcement, Brave claims that its new type of fingerprinting defense will be “uniquely effective.” The add-on essentially makes use of a privacy-through-randomization algorithmic approach that has been studied by various esteemed computer scientists. Notably, this is only the first time that those approaches are being implemented in a mainstream browser.
The announcement reads in part:
“This approach is fundamentally different from existing fingerprinting defense approaches; current approaches attempt to make all browsers look identical to websites (an impossible goal). Brave’s new approach aims to make every browser look completely unique, both between websites and between browsing sessions. By making your browser constantly appear different when browsing, websites are unable to link your browsing behavior, and are thus unable to track you on the Web.”
Brave Reaches News Highs
In another development pertaining to the privacy-centric web browser, Brave co-founder and CEO, Brendan Eich tweeted that the browser’s user base had increased to 12.2 million every month. Further, the browser also has a healthy figure of four million daily active users.
12.2M MAU / 4M DAU — we will put on https://t.co/stKtfDgV01 so I don’t have to remember to tweet ;-).
— BrendanEich (@BrendanEich) March 5, 2020
In December 2019, BTCManager reported how Brave Browser had witnessed more than 10 million monthly users since launching Brave 1.0 in November 2019.
Similarly, the browser reached over 40 million Android downloads back in November 2019.
Among other features, a major reason for the exponential growth in the Brave’s adoption rate can be attributed to the increasing global concerns toward user-privacy. At a time when tech behemoths including Facebook consistently find in the midst of data-leak scandals, the demand for privacy-enhancing tools and services has increased across the globe.
Recently, BTCManager reported how a Trinity College, Dublin, research found that Brave is “by far” the most private browser today.