Brave Browser Launches Initiatives to Aid Non-Profits Tackle the COVID-19 Crisis
Privacy-preserving web browser Brave on May 7, 2020, announced the launch of several initiatives to support non-profit organizations working to tackle the ongoing COVID-19 pandemic.
Brave Gears to Tackle COVID-19
Brave, perhaps the cryptocurrency and blockchain community’s favorite web browser recently announced the launch of initiatives that seek to help numerous non-profit organizations including Khan Academy, No Kid Hungry, GetUsPPE, and HashTagLunchBag.
Brave browser is providing the aforementioned non-profit outfits free space to advertise and fundraise for their COVID-19 relief funds. In addition, the browser is providing its users an opportunity to donate its native digital token, the Basic Attention Token (BAT) to financially aid the frontline workers.
Through its newly launched initiatives, the Brave browser is donating space in its Sponsored Images section which allows a branded image to appear in large format on the browser’s New Tab page. Notably, Brave’s Sponsored Images are viewed by more than 13.9 million monthly active users and have a valuation of $160,000 per day.
From May 7 onwards, Brave will run complimentary Sponsored Images campaigns for non-profits for two days a month for the next four months aiming to highlight one cause every day. Per sources close to the matter, the campaigns will link directly to the non-profit’s donation page.
Commenting on the development, Jordan Peavey, head of Supporter Community, Khan Academy said:
“We are delighted to be featured in the new Sponsored Images initiative. With the school closures we have seen demand for Khan Academy spike and we are doing everything we can to help students, parents and teachers with additional resources. This is a great opportunity for Brave users to help support those efforts.“
Helping Non-Profits Gain Exposure
In addition to the aid extended to Khan Academy, Brave has named No Kid Hungry and GetUsPPE as the latest Brave Ads Grant recipients.
For the uninitiated, Brave Ads Grant Program recipients received the equivalent of $10,000 in free ads per month in the browser in addition to gaining exposure to millions of Brave users.
It’s worth pointing out that in less than two weeks of running ads, No Kid Hungry has managed to gain more than 100,000 views of their ads, over 10,000 clicks to their website, and approximately more than 2,000 visitors staying on their site for more than 10 seconds.
