Bybit join forces with luxury watchmaker, Franck Muller, in a co-branding deal

Bybit, the world’s third most visited crypto exchange based in Dubai, has announced a collaboration with Franck Muller, a Swiss luxury watch manufacturer to form a co-branding partnership.

Cutting-edge technology meets timeless craftsmanship

The partnership aims to showcase the synergy between the two brands, combining Bybit’s technology with Frank Muller’s craftsmanship. 

Together, they would be launching a co-branded card that is designed to reflect the captivating spirits of the two companies and would also offer exclusive benefits to their valued customers. 

This card would allow users to make payments on Frank Muller’s website, and access discounts on each purchase, providing another real-world use case for Bybit users’ crypto assets. 

Added to the partnership’s branded card functionalities, Frank Muller would be launching a game in collaboration with Bybit’s non-fungible token (NFT) collection for watch enthusiasts and gaming enthusiasts, which would reward top scorers for their active participation. 

Bybit’s NFT collection would feature icon figures and weapons for the immersive game, adding an exciting element, and taking full advantage of blockchain technology.

Bybit setting the standard with Franck Muller 

In a comment, Ben Zhou, co-founder and CEO of Bybit said the partnership will create “unforgettable experience” for users, appreciating their global client base: 

 “We are excited about our collaboration with Franck Muller, a brand whose values of meticulous craftsmanship and timeless design are closely aligned with our own. Through this partnership, we aim to create an unforgettable experience for our users, combining cutting-edge technology with the sophistication of Franck Muller’s luxury watches. We’re confident that the co-branded card and the exclusive game will be highly sought after by our customers and watch enthusiasts alike. We believe this partnership is a great way for us to further expand our reach and show our appreciation for our user base of 15 million people worldwide.” 

While Erol Baliyan, the managing director of Franck Muller, noted that they are the first luxury watch company to embrace cryptocurrencies. Baliyan added that Bybit is an “admired crypto exchange” and this partnership open up more possibilities:

“As the first luxury watch company in the world to embrace cryptocurrencies, we are thrilled to announce this exciting collaboration between Franck Muller and Bybit, a leading and admired cryptocurrency exchange. We share the same passion for innovation, and together, we aim to revolutionize the way people perceive and engage with both cryptocurrencies and luxury in the digital and physical space, creating a truly unique and unforgettable customer experience for our valuable clientele. This unprecedented collaboration opens up a world of possibilities, fusing the beauty of traditional craftsmanship with the limitless potential of the blockchain era.”

The collaboration marks another milestone for the crypto space, with the Bybit crypto exchange setting the standard through its strategic partnerships. Interested parties are advised to keep abreast with further developments on the official Bybit website.