Creator economy 2.0: AI and web3 define the digital success | Opinion
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The creator economy is rapidly evolving, with projections indicating it will reach a staggering $480 billion by 2027. However, despite the rapid growth of digital platforms, the majority of creators find themselves grinding with minimal returns while platforms and third parties rake in the majority of the profits. This scenario is far from sustainable, and the future of the creator economy demands a radical shift. Creator economy 2.0, a phase that will be shaped by artificial intelligence and web3 technologies, is set to shift the dynamic between creators and platforms.
The problem with the creator economy
In the first wave of the creator economy, centralized platforms like YouTube, Instagram, and TikTok gave creators a stage to build audiences and monetize their content. But these platforms have come with substantial trade-offs. Creators are often at the mercy of platform algorithms, arbitrary account closures, and profit-sharing models that are heavily skewed in favor of the platform. For instance, YouTube takes a 45% cut of ad revenue, while platforms like TikTok offer limited monetization options despite generating billions in advertising.
Even more concerning is that 48% of creators earn less than $15,000 annually. As creators produce content that drives engagement and keeps platforms profitable, they are left with the scraps, often struggling to make a living. This imbalance between platform profits and creator earnings has sparked a growing demand for change, and the answer lies in AI and web3 technologies.
Enter creator economy 2.0: Powered by AI and web3
The next wave of the creator economy will be marked by two key innovations: artificial intelligence and web3 infrastructure. These technologies promise to address the limitations of traditional platforms by empowering creators with more control, independence, and financial autonomy.
Artificial intelligence is already transforming content creation, but the next phase will take it further. AI tools, like AI personal assistants, will become indispensable for creators. These AI-driven systems will help creators generate content, manage fan interactions, schedule posts, and even create personalized AI influencers that can autonomously engage with audiences.
Imagine having an AI “twin” that handles the mundane tasks of fan engagement and content management, allowing creators to focus on what they do best—creating. By automating routine tasks, AI will enable creators to scale their operations and expand their influence without burning out. This goes beyond simply saving time; it’s about unlocking the potential to do more, create more, and engage more deeply with audiences.
Moreover, these AI tools can learn from a creator’s style and tone, ensuring that the interactions feel authentic and personalized. Creators will be able to leverage AI for everything from personalized fan experiences to on-demand content creation, making the digital hustle not only more manageable but far more lucrative.
Web3: Decentralization and true ownership
Web3, underpinned by blockchain technology, offers creators something they’ve long been denied: ownership. In the traditional creator economy, platforms owned the relationship between creators and their audiences, as well as the content. Web3 changes this dynamic by enabling creators to tokenize their content through non-fungible tokens and smart contracts.
With tokenized content, creators can sell directly to their fans, retain royalties from secondary sales, and ensure that their work isn’t exploited without compensation. This opens up new revenue streams and allows creators to maintain control over how their content is distributed and monetized. No more middlemen siphoning off profits—web3 gives creators full control over their intellectual property.
By leveraging blockchain technology, creators can also engage in decentralized finance ecosystems that offer new ways to earn and invest. Whether through NFT sales, fan tokens, or exclusive gated content, creators will have more options to diversify their revenue streams and build sustainable businesses.
The benefits of embracing AI and web3
So, why should creators embrace AI and web3? Because these technologies will not only allow them to keep more of their earnings but also provide unprecedented creative freedom. Here are some of the key benefits:
● Increased autonomy: With AI tools, creators no longer need to rely on third-party managers or assistants. They can automate fan interactions, manage content creation, and ensure that their brand stays active 24/7 without burnout.
● Financial independence: Web3 allows creators to directly monetize their content through tokenization, eliminating the need for platforms that take a cut of their profits. Creators retain full ownership and can earn ongoing royalties through secondary sales.
● Control over content: Creators will no longer be subject to the whims of platform algorithms. By minting their content as NFTs, they control its distribution, pricing, and access, ensuring they get compensated fairly for their work.
● Deeper fan engagement: AI-powered tools will enable creators to offer more personalized experiences to their fans, fostering deeper connections and loyalty. Whether it’s through AI influencers or personalized content, creators can ensure their audiences feel seen and valued.
The future of the creator economy
As AI and web3 technologies become more widespread, creators who adopt them will be ahead of the curve, gaining more control, independence, and financial success. Platforms like SUBBD are already leading the charge by providing tools that allow creators to automate processes, tokenize content, and directly monetize their work. The future belongs to those who embrace these technologies and step into the new era of creator economy 2.0.
In this next wave, creators will no longer be at the mercy of platforms. Instead, they will have the tools to fully own their creative output and reap the financial rewards they deserve. Creator economy 2.0 is not just a prediction—it’s already here.
