Ethena holders dive into biggest crypto distributor for web3 devices, Coldware becomes major Layer 1 challenger

As Ethena focuses on traditional finance, Coldware emerges as a rising force in web3, offering decentralized infrastructure solutions.

The battle for dominance in blockchain innovation has taken an exciting turn as Ethena (ENA) holders are shifting their focus toward Coldware (COLD), a rising force in Web3 infrastructure. While Ethena has been making headlines with its expansion into traditional finance (TradFi), Coldware is redefining decentralized infrastructure, offering a new level of blockchain-powered device distribution. This shift in investor sentiment signals a growing demand for real-world applications, particularly in the Internet of Things (IoT) and decentralized physical infrastructure networks (DePIN).

Why Coldware is emerging as a layer 1 challenger

Coldware has positioned itself as a critical player in web3 technology, offering a decentralized network for IoT devices, physical infrastructure, and tokenized smart contracts. The rise of Coldware coincides with a growing demand for blockchain-integrated devices, a sector that Ethena does not currently address.

Coldware’s approach focuses on secure, on-chain data storage and web3 device authentication, allowing IoT manufacturers to integrate decentralized security solutions. These capabilities set Coldware apart from traditional Layer-1 chains like Ethena, Solana, and Ethereum, which primarily focus on financial services rather than infrastructure-level web3 applications.

Ethena’s push into TradFi and its $100 million raise

Ethena has long been a major player in the Layer-1 blockchain space, capturing institutional interest with its synthetic dollar stablecoin USDe. In a bold move, Ethena Labs recently raised $100 million in a private token sale, with Franklin Templeton, Fidelity’s F-Prime Capital, and Polychain Capital leading the investment round. This funding will fuel the creation of a new blockchain and a stablecoin tailored for TradFi institutions, increasing Ethena’s foothold in regulated markets.

Despite these advancements, the landscape is evolving, and Ethena holders are beginning to explore other opportunities in the blockchain sector. One project capturing attention is Coldware, a blockchain network dedicated to Web3 IoT innovation and decentralized device distribution.

Ethena vs. Coldware: Which one offers more growth potential?

While Ethena is leveraging institutional capital to dominate the TradFi sector, Coldware is tapping into the growing DePIN movement, which aims to decentralize real-world infrastructure. Investors are paying close attention to Coldware’s approach, as web3 device authentication and decentralized storage become increasingly important in the IoT industry.

Several factors could contribute to Coldware’s long-term success over Ethena:

• The web3 market is rapidly growing, with demand for decentralized IoT solutions surpassing financial DeFi applications.
• Coldware introduces tokenized incentives for manufacturers, potentially driving mass adoption.
• Traditional finance, where Ethena is focused, faces significant regulatory hurdles, limiting its potential growth.
• Coldware’s early adoption in the DePIN sector could position it as a leader in blockchain-powered IoT.

Will Coldware become the next big mainstream blockchain network?

As institutional capital flows into Ethena and Coldware continues to attract early adopters, the battle for blockchain dominance is heating up. With web3 innovation at the forefront, Coldware’s role in IoT device distribution could make it a serious Layer-1 competitor in 2025 and beyond.

For investors looking to capitalize on emerging trends, Coldware represents a blockchain with a strong use case, targeting an industry projected to exceed $1 trillion in value by 2030. While Ethena remains a powerhouse in the TradFi space, Coldware’s position as a web3 infrastructure leader is difficult to ignore.

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