Fathom Holdings embraces Bitcoin with treasury strategy

Fathom Holdings, a technology-driven real estate services platform, has announced the inclusion of Bitcoin in its treasury management program.

The Board of Directors approved the allocation of up to 50% of Fathom’s excess cash — approximately $500,000 — to Bitcoin (BTC) purchases over the next two weeks, according to a company release.

The company hopes to streamline real estate transactions through its digital platform, intelliAgent. The platform integrates residential brokerage, mortgage, and title functions to reduce transaction costs and inefficiencies. 

The initiative diversifies Fathom’s treasury holdings, which previously consisted solely of U.S. dollars, and aligns with the company’s broader strategy to enable Bitcoin payments for agents and customers. 

CFO Joanne Zach cited Bitcoin’s role as a decentralized store of value and hedge against inflation as key drivers of the decision, emphasizing its growing integration into global financial markets.

Other Bitcoin reserves

Fathom’s treasury strategy reflects a growing trend of businesses adopting cryptocurrency to diversify assets and meet increasing demand for digital payment options. 

As part of its 2025 growth plan, the company also noted progress on integrating My Home Group, which is expected to add $110 million in revenue.

KULR Technology Group and Genius Group Limited both just increased their Bitcoin holdings as part of their treasury strategies. KULR acquired 510 BTC worth $50 million, while Genius Group purchased 420 BTC valued at $40 million. Both companies have committed over 90% of their reserves to cryptocurrency.

MicroStrategy, a company recognized for its Bitcoin investment strategy, continued its aggressive purchasing of Bitcoin. The firm acquired an additional 11,000 Bitcoin for $1.1 billion.