Japan’s Dentsu Joins Blockchain Consortium for Content Monetization

Dentsu has joined Japan’s Content Blockchain Initiative (JCBI), a consortium that aims to revolutionize the country’s media and content industry with distributed ledger technology (DLT), according to a Ledger Insights report on September 8, 2020.

Dentsu Becomes a Member of JCBI

Four more Japanese companies including Dentsu, Dentsu International Information Services (ISID), Avex Technologies and SingulaNet, have become members of the Japan Content Blockchain Initiative (JCBI).

Established in February 2020, the primary objective of the JCBI is to accelerate the growth of the Japanese media industry  by effectively managing copyright information with blockchain technology, creating new businesses that will boost the content industry and more.

Per sources close to the matter, the JCBI offers its members two main services: Card Hunter and C-Guardian. The Card Hunter service makes it possible for JCBI’s member firms to distribute their content via television programs, while the C-Guardian service, on the other hand, protects the copyright of digital content.

In addition to the service offerings of the JCBI, member organizations can also create their own unique services on the platform and make it accessible to other members of the consortium.

JCBI Members Doing Great Works with DLT 

It’s worth noting that a good number of members of the JCBI are actively exploring the potential of distributed ledger technology (DLT).

As reported by BTCManager, earlier in April 2020, Dentsu inked a partnership deal with Kadokawa Ascii research, to enable it to leverage the latter’s blockchain platform to protect the works of content creators from draconian terms of some top social media platforms.

At the time, Jyunichi Suzuki, a Dentsu representative said:

“We want to integrate fans’ work that had previously not been valued as a legitimate work.” Dentsu is the fifth-largest advertising agency in the world. This year alone, the company has generated a massive $9.6 billion in revenue.

In January, ISID, a subsidiary of Dentsu, rolled out its Smart Agriculture, Traceability (SMAGt) program, which aims to foster transparency in the agric sector with blockchain. Avex uses blockchain technology to grant digital content certificates via its “A trust” platform, while SingulaNet has created a blockchain-based platform dubbed “I-pinx,” which allows users to distribute various content including photos, videos, sentences and more.