Jiuzi Holdings sets $1b crypto treasury plan centered on Bitcoin, Ethereum, BNB

Jiuzi Holdings is planning to deploy a billion-dollar corporate treasury mandate into a trio of digital assets, a move guided by new COO Dr. Doug Buerger that positions crypto as a core strategic reserve.

In an announcement on Sept. 24, the Nasdaq-listed EV charging company revealed its board has formally adopted a Crypto Asset Investment Policy. This framework authorizes an allocation of up to $1 billion from its cash reserves into Bitcoin (BTC), Ethereum (ETH), and Binance Coin (BNB).

The decision, which establishes a dedicated risk committee overseen by CFO Huijie Gao, comes directly on the heels of the appointment of Dr. Doug Buerger, a recognized figure in the digital asset space, as Jiuzi’s new Chief Operating Officer.

“I am thrilled to lead this important treasury initiative supported by such a forward-thinking Board and management team. We are not engaging in short-term trading or speculation; rather, we view crypto assets as long-term stores of value to hedge against macroeconomic uncertainties,” Buerger said.

A pivot into digital reserves

For Jiuzi’s leadership, the shift is framed as a safeguard rather than speculation. CEO Tao Li described the new policy as a proactive approach to treasury management designed to preserve and enhance long-term shareholder value. In his view, crypto assets provide a hedge against macroeconomic headwinds that traditional reserves struggle to absorb.

Crucially, the company has stated it will not self-custody its assets, opting instead for “highest-tier custody standards” through third-party specialists.

Jiuzi Holdings is not a technology startup but an electric vehicle infrastructure player headquartered in Hangzhou, with a footprint in China’s smaller cities through its smart charging network. Its business model has centered on advancing carbon neutrality by building fast-charging stations and energy storage solutions.

By incorporating crypto into its reserves, the company joins a small but expanding set of public firms that see digital assets as a formal part of balance sheet strategy, aligning it with a trend that stretches well beyond the tech sector.

That cohort just grew by another member. On the same day Jiuzi made its announcement, Arizona-based Iveda revealed that its board had also authorized cryptocurrency as part of its corporate treasury.

Like Jiuzi, Iveda framed the move as forward-looking capital allocation rather than a speculative bet. The dual announcements underscore how companies from different industries and geographies are converging on the same conclusion: digital assets are now part of the corporate treasury toolkit.

The risks

The ambition of these companies comes with exposure. As fintech analyst Jeff Gapusan noted in a recent Forbes piece, the rise of digital asset treasury companies is a double-edged development. He pointed out that while regulatory clarity and institutional adoption are driving interest, the model carries risks tied to market cycles and capital costs.

The reflexive loop that rewards firms in bull markets can unwind quickly when sentiment shifts, leaving balance sheets vulnerable. Beyond price volatility, companies must also grapple with ongoing expenses tied to custody, compliance, and risk management.