OKX named Official Sleeve Partner of Manchester City in partnership expansion

Manchester, UK, June 30, 2023, Chainwire

Manchester City and OKX, a crypto exchange and web3 technology company, today announced OKX as the Club’s Official Sleeve Partner in a new multi-year agreement.

As part of the expanded deal, the OKX brand will feature on the left sleeve of the men’s and women’s first-team playing kits. It will retain its position on the left sleeve of the first team training kits and appear across other digital and physical club assets.

OKX’s partnership with Manchester City began in March 2022, first expanding in July 2022 to become the Club’s Official Training Kit Partner for the 2022/23 season. To date, the partnership has helped introduce the brand to millions of football fans worldwide through innovative web3 experiences like the OKX Collective, through which fans can get up close and personal with Manchester City players and OKX Ambassadors such as Jack Grealish and Alex Greenwood.

The partnership expansion was unveiled at an exclusive reveal at the Etihad Stadium featuring City Football group chief executive officer Ferran Soriano; and OKX global chief marketing officer, Haider Rafique. The sleeve was unveiled in a “virtual reveal” with a hero video featuring player avatars as part of the event. Manchester City legend Gaël Clichy was also in attendance for a media question and answer session.

Moderated by Manchester City presenter Natalie Pike, Rafique and Soriano spoke about OKX’s vision of reaching City fans through the partnership. They also discussed the role web3 technology could play in fan engagement, especially when designing engaging, immersive experiences for fans.

Ferran Soriano, chief executive officer at City Football Group, said:

 “We are very proud to have OKX represented on the sleeve of the Manchester City shirt. OKX and Manchester City are leading companies driven by a passion for innovation. We have already seen great web3 experiences designed by OKX for Manchester City’s global fan base. There will be many more to come. This is a very exciting partnership.”

Haider Rafique, CMO at OKX, said:

 “The journey with the Man City team has been incredible. Manchester City was our first official global brand partnership, and in just a year and a half, we have come a long way. We always intended to integrate with the sport and help the Club lead on leaning into web3. Fast forward fifteen months, we now have a metaverse, a non-fungible token (NFT) initiative, and several other new projects that we are excited about. The sleeve partnership brings us closer to City fans across the globe, and we look forward to collaborating to create unique, exciting, and innovative engagements through web3 technology. As the Club’s Official Cryptocurrency Exchange Partner, fans can expect amazing things every time they interact with OKX.”

About OKX

OKX is a technology company building the future of trading and web3. Its leading self-custody solutions include the web3-compatible OKX Wallet, which allows users greater control of their assets while expanding access to DEXs, NFT marketplaces, decentralized finance (DeFi), GameFi, and thousands of dapps.

OKX partners with several world’s top brands and athletes, including English Premier League champions Manchester City F.C., McLaren Formula 1, The Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.

OKX is committed to transparency and security and publishes its proof-of-reserves every month.

To learn more about OKX, download our app or visit: okx.com

About Manchester City Football Club

Manchester City FC is an English Premier League club founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since won the UEFA Champions League, European Cup Winners’ Cup, nine League Championship titles, seven FA Cups, and eight League Cups. Manchester City FC is one of 13 clubs comprising the City Football Group. 

Under manager Pep Guardiola, a decorated manager in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a 53,500-seat arena that City has called home since 2003.

Today, the stadium sits on the wider Etihad Campus, encompassing the City Football Academy, a state-of-the-art performance training and youth development facility in East Manchester. Featuring a 7,000-capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train daily and play their competitive home games. 

Disclaimer

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