Blockchain-powered fan engagement social ecosystem Olyseum today announced the launch of the world’s first star-led experiential NFT (xNFT) platform.
Launching the World’s First Experiential NFT Platform
According to a press release issued today, a blockchain-enabled social ecosystem that rewards fan engagement Olyseum has launched the world’s first star-led experiential NFT (xNFT) platform.
Notably, the platform is aimed toward changing the fan engagement landscape by making non-fungible tokens (NFTs) more innovative. In essence, Olyseum plans to achieve this by offering gamified, authentic, and meaningful interactions between celebrities and fans.
It is worthy of note that even before going live, Olyseum had welcomed more than 30 stars with millions of combined social media followers on to its platform, including its co-founders Carles Puyol, Andres Iniesta, MotoGP star Jorge Martin, famous motorcycling figure Toni Bou, and 5-star Michelin chef Eneko Atxa.
How Does Olyseum Work?
Olyseum is different from the vast majority of fan engagement platforms in that it incentivizes the stars via advertising revenue, sponsorships, and the sale of experiential NFTs (xNFTs). Celebrities can use Olyseum to engage with their fan base via content creation activities, skills challenges, and experiences.
Interestingly, each star on Olyseum will have its own solar system where the fans will be able to enjoy exclusive experiences with their favorite celebrities.
The fan engagement platform offers a wide variety of xNFTs for fans to choose from, which includes enabling them to build their own collections, rise up the rankings, and earn exclusive experiences with their favorite celebrities.
What’s more, Olyseum’s native utility token OLY today has also been listed on the Gate.io crypto exchange which means more than 4 million users from across 150 countries around the world will now be able to trade the OLY token.
Olyseum was founded by accomplished computer scientist and neuroscientist Carlos Grenoir — who also serves as Olyseum’s CEO – along with the globally renowned cybersecurity consultant Kevin Mitnick. Other founding members of Olyseum include the former FC Barcelona players Carles Puyol, Andres Iniesta, and Ivan de la Pena.
Commenting on the development, Olyseum CEO, Carlos Grenoir, noted:
“In today’s highly charged social media landscape, fans have huge visibility over their favourite stars’ activities, but interaction levels are extremely limited and lack any real substance. While the rapidly expanding NFT space is providing fertile ground for stars to develop high-value digital representations of their content, the fan-star experiential paradigm has yet to be properly explored, until now.”
“Olyseum wants to redefine the parameters of fan engagement, empower fans to have their fandom validated, broaden the accessibility of authentic star experiences, and create a venue for xNFT trading and renting. We’re also giving stars the chance to enrich existing NFTs and transform them into xNFTs on our platform. With our unrivalled network of international icons, Olyseum’s xNFT platform is in prime position to become the marketplace of choice for stars and fans alike, while providing a trusted environment for stars to debut in the crypto sphere, elevate their brand, and monetize their star power.”
Backed by Influential Players
Major influential entities from the crypto space are backing Olyseum including its key investors such as Credit Andorra Bank, BuyVIP co-founder Gerald Heydenreich, former Rothschild senior adviser Javier de Rocafort, super-hacker Kevin Mitnick, INDITEX partner Jordi Ballbe, and former FC Barcelona players Carles Puyol, Andres Iniesta, and Ivan de la Pena.
Leading Oylseum (OLY) token holders are Jehan Chu, founder of Kenetic Capital and co-founder of Social Alpha Foundation, Patrick Dai, founder of Qtum, David Garcia, founder of Borderless Capital and Ripio, and Albert Castellana, co-founder of NEM Foundation.
Launched in February 2021 on leading decentralized exchange Uniswap, OLY is an ERC-20 based token. Today, OLY is available on Gate.io, ProBit exchange, CoinMarketCap, and CoinGecko. In addition, OLY has been integrated into the Oxis and Monedero wallets.