Outset PR named Best Marketing Agency of the Year at Crypto Impact Awards 2025

Outset PR has been named Best Marketing Agency of the Year at the Crypto Impact Awards 2025, following a competitive voting process that drew more than 30,000 votes across 27 categories. The award reflects both public support and evaluation by an industry jury representing major digital asset firms.

Outset PR has been named Best Marketing Agency of the Year at the Crypto Impact Awards 2025, hosted by CoinGape. The recognition follows a competitive selection process that drew significant participation from across the digital asset industry.

This year’s awards recorded more than 30,000 votes across 27 categories, reflecting strong engagement from the global crypto community.

In the marketing category, Outset PR competed alongside Silicon, GrowForce, CLPR Agency, Coinbound, and MarketAcross. Outset PR received the highest number of votes.

Voting results were evaluated alongside input from an industry jury composed of senior leaders from across the digital asset sector. The panel included the Founder and CEO of OpenEde, chief marketing executives from Binance, Bitget Wallet, and COTI, as well as founders of Luna PR and YAP Global. The combination of public voting and jury evaluation positioned the award as a broad industry endorsement.

Growing Industry Recognition

Over the past year, Outset PR has received increasing visibility within the crypto communications space. Agencies including Lunar Strategy, ICODA, Blockchain-Ads, and Coinbound have referenced Outset PR in their own blog posts and industry roundups.

Outset PR Focuses on Analytics and Media Intelligence

The award follows a year of operational expansion for Outset PR, particularly in analytics and media tracking infrastructure.

In 2025, the agency developed a proprietary Syndication Map, a system designed to track what happens after an article goes live. The tool measures redistribution paths, reach amplification, and secondary placements, providing structured insight into campaign performance beyond the initial publication.

To support this framework, the team also built an internal media parser that automates the identification of article republications. Previously handled through manual searches, syndication tracking is now consolidated into a system that collects distribution trails from a single placement and converts them into structured, repeatable analysis.

As its dataset expanded, Outset PR began publishing findings through Outset Data Pulse, a research series mapping how crypto media ecosystems evolve across regions. Reports to date have covered LATAM, the United States, Western and Eastern Europe, and Asia.

2026 Roadmap

In 2026, Outset PR plans to integrate its analytics tools more closely, creating a unified framework that simplifies how media data is applied to campaign planning and execution. The objective is to make distribution intelligence more accessible and actionable for PR teams operating in fast-moving digital markets.

The Best Marketing Agency of the Year award marks a milestone in the firm’s ongoing focus on measurable performance, media transparency, and structured campaign analysis within the crypto sector.

About Outset PR

Outset PR is a data-driven communications agency working with crypto and Web3 companies. The agency operates in a boutique format, building strategies around each client’s specific objectives rather than standardized campaign models.

The team focuses on securing clear, consistent media coverage while analyzing how that coverage spreads and performs across markets.

Alongside daily PR execution, Outset PR develops internal tools and research frameworks to study media distribution, syndication patterns, and visibility metrics. Its work integrates PR strategy with SEO, GEO, AEO, and media analytics, with an emphasis on long-term visibility rather than isolated placements.

To learn more about PEPETO, visit its website and X. For PR services: [email protected]