Paddle Finance fuels the bespoke asset economy with strategic support and core capabilities

PaddleFi brings structure and liquidity to NFTs, memecoins, and RWAs, reshaping the on-chain economy across major chains.

In today’s on-chain economy, most protocols are built for standard assets. Paddle Finance is not. Designed for the assets that don’t play by the rules — NFTs, memecoins, LP tokens, RWAs — PaddleFi gives them structure, utility, and liquidity.

With strategic backing and growing deployment across major chains like Ethereum, Base and Berachain, the protocol is quietly becoming essential infrastructure for digital assets that have long been overlooked. As it gears up for its token launch, PaddleFi is not chasing trends; it’s building where culture, capital, and community already collide.

Backed by strategic partners

The project is supported by a select group of strategic backers that provide more than just capital. Organizations like Eesee, Lunar Strategy, Harbour Ventures, Pavilion Capital (family office of Temasek) and CID group support the protocol through strategic advisory, go-to-market acceleration, and infrastructure access. Their involvement plays a critical role in shaping PaddleFi’s approach to user acquisition, ecosystem integrations, and long-term scalability.

Each partner brings distinct strengths, whether in media, liquidity, or product usage, ensuring that PaddleFi grows with real backing, not just funding.

Deployed across leading networks

From the beginning, PaddleFi was designed with a multi-chain approach, recognizing that liquidity should not be siloed. It is already live on Berachain and Base — two rapidly growing ecosystems known for high on-chain activity and innovation. Upcoming support for Matchain, Ethereum, Apechain and Zora will further extend the protocol’s reach, connecting it with diverse user communities, builders, and asset types.

By integrating with these networks, PaddleFi ensures that users can interact with the platform regardless of where their assets live, while also enabling projects across chains to plug into PaddleFi’s liquidity and trading infrastructure.

Technology accepted across web2 and web3 ecosystems

PaddleFi is not just integrated into protocols; it is being actively adopted as part of broader product strategies across both web3-native and traditional ecosystems. For example, it works with Kanpai Pandas to boost community engagement through a full set of NFT and token usage. This collaboration demonstrates how PaddleFi’s tech stack enhances real utility for cultural assets within on-chain economies.

Simultaneously, PaddleFi is working with Matchain to power real-world fan engagement initiatives for legacy web2 brands like Paris Saint-Germain (PSG). These partnerships showcase PaddleFi’s flexibility as a financial layer that supports entertainment, fandom, and commerce, all through blockchain-native tools.

Built by a team with cross-market expertise

PaddleFi is led by a team whose experience bridges institutional finance, technology, and decentralized markets. Jason and Dirk are the protocol’s co-founders, who bring decades of combined experience from traditional finance. Jason previously managed over $100m at Acadian, one of Boston’s largest asset managers, while Dirk served as an investment manager at Bank of Merrill Lynch.

Other core contributors have worked at J.P. Morgan, Reuters, Grab, and Tencent, offering a rare blend of institutional discipline and crypto-native execution.

This depth of expertise enables PaddleFi to design systems that are both secure and flexible, serving a user base that spans degen traders, NFT communities, and asset-rich institutions looking for meaningful on-chain exposure.

Platform growth and what’s next

While PaddleFi already supports peer-to-peer lending for NFTs, non-custodian on-chain settlement, and a series of financial operations in the pipeline, the roadmap ahead reflects a much larger ambition: to become the default financial/economy layer for customized digital assets.

Two major developments are underway to advance this vision. First, the launch of an NFT & RWA Money Market — a feature designed to offer more efficient, permissionless financial access for illiquid and emerging asset classes. Second, the release of a plug-and-play SDK toolkit that allows institutions, from sports teams to NFT brands, to build their own asset economy using PaddleFi infrastructure.

As the token launch nears, the team is focused on expanding integrations, unlocking new forms of yield, and ensuring that any asset, no matter how niche, can be financialized in a few clicks.