Sneakmart, a France-based startup recently announced the launch of Metakicks, a collection of NFT sneakers in mystery boxes for sneaker addicts.
A First of Its Kind in the Industry
The hype surrounding non-fungible tokens (NFTs) continues to flourish despite the tumultuous crypto markets in recent times.
Accordingly, French startup Sneakmart recently announced its plans to leverage the strong demand for sneakers and the booming secondary resale market to launch Metakicks.
Per the announcement, Metakicks is a collection of NFT sneakers in mystery boxes geared toward sneaker enthusiasts.
Notably, Metakicks’s mystery NFT concept is the first of its kind in the industry. Through Metakicks, Sneakmart aims to attract sneakers users to the rapidly developing digitalized fashion industry powered by NFTs.
It’s no secret that the rising popularity of Web3 and NFTs has introduced brands around the world to a whole new realm of possibilities and ways through which they can boost their sales and expand their business footprint around the world.
The growing adoption of NFTs has also given an opportunity to sneakers enthusiasts to own a limited pair of sneakers and sell the same on secondary market for as much as 10x their purchase price.
For the uninitiated, the resale market in 2021 was worth more than $6 billion. With the entry of leading fashion brands such as Sneakmart into the NFT landscape via Metakicks, however, the size of the resale market is expected to grow even more.
Bringing People Closer to Digital Sneakers
Sneakmart, the community-driven Streetwear app is burning the midnight oil to bridge the gap between the physical sneakers and their digital renditions. Notably, the fashion startup app likened buying a physical pair of sneakers to resell later to buying a digital pair and reselling it for a higher price.
Commenting on the development, Anthony Debrant, CEO, Sneakmart, said:
“Sneaker addicts love to collect and wear a lot of sneakers. Everyone loves sneakers today, everyone wears them. With Metakicks, we want to give the opportunity to start collecting digital sneakers through unique designs.”
NFT is all the rage these days and Sneakmart is positioning itself as the leading sneakers brand via the latest phenomenon that is taking the world by storm.
Instead of buying sneakers and reselling the same for a higher price in the future, people are now more interested in owning digital collectibles with rarities. Through Metakicks, Sneakmart is confident of benefitting from the NFT frenzy.
What to Expect from Metakicks?
To date, the Sneakmart team has developed 15 unique 3D animated designs using different colors, shapes, materials, and textures to enable the users to differentiate their digital collectibles in the virtual world. For this, Sneakmart has partnered with several brands and celebrities to release unique editions in their names.
Most notably, there will be a total of 625 pairs of sneakers in 6,250 Metakick boxes. All the Metakick boxes will be available for purchase when the collection drops. When you buy a Metakicks box, the type of sneakers contained within will remain anonymous until the lucky owner decides to open them.
Interested individuals can check out the official Sneakmart website to purchase the Metakicks boxes once they go live.
Notably, the minting process involves two steps, i.e., the whitelist sale and the public sale.
Individuals who participate in the whitelist sale will benefit from an exclusive discount on mint price and will secure at least one mystery box. The whitelist sale will be followed by the public sale.
Primed to launch in February 2022, the mystery boxes’ minting price will be revealed soon.