Token||Traxx  – Meet the Team Harnessing Blockchain Tech to Disrupt the Music Industry 

Token||Traxx is an upcoming, cutting-edge new music platform with a vision to bring fresh innovation to reward people’s creativity. It aims to forge a whole new way to create, curate and collect music through NFTs.

Through the use of proprietary NFT technology,  Token||Traxx will empower selected artists to easily tokenise songs, albums, and merchandise – revolutionizing the way fans engage with the artists they love.

Underpinning all of this is the TRAXX token, which will have it’s TGE on March 14th.

If you would like to be at the forefront of the music revolution and be first in line to have access to the Token||Traxx platform, sign up for the guest list at tokentraxx.com. 

The Token||Traxx founding team consists of a number of experienced and valued music industry leaders. Today, we will be diving into the deep waters of Token||Traxx’s leadership experience, visions and values, and take a close look at how they are building this revolutionary NFT platform for the music community.. 

TommyD: CCO – Originator & Founder 

Tommy Danvers, (TommyD) is an award-winning multi-platinum selling music producer, songwriter, artist, DJ, Graffiti6 member, TV presenter, public speaker and both founder & creator of 808 Whisky. 

Tommy has spent his life mixing: mixing genres, mixing tunes, even mixing whisky. He believes in “Harmony Through Mixology”, mixing styles to create something new. 

He has sold over 60 million units and his music is featured in over 3 billion streams! He is known for working closely with artists such as Kanye West, Beyoncé and Kylie, and is  still very active in today’s music scene, working with artists such as Mabel, Little Mix, London Grammar, Paloma Faith, Bugzy Malone and Emeli Sande, among others, in 2021 alone. 

He successfully developed an educational and self-help program, centered around the concepts of creativity and collaboration called Harmony-Through-Mixology (HTM), which helps cre8ives, be cre8ive, stay cre8ive and stay true to their ‘why’”. He has lectured HTM in some of the most prestigious music universities and colleges in the world and garnered many plaudits for the support it offers

It is no surprise that Tommy is a strong advocate of disruptive technology around the creation, registration and distribution of music. “I’ve been into synths and electronic music since the 90’s and have been campaigning for music creatives rights, especially within the digital domains for over 15 years” He is always looking for new and exciting ways to bring support and value to all forms of creativity, giving artists the recognition and remuneration they rightfully deserve.

Paul Taylor: CEO – Originator & Founder 

A Durham University graduate, Paul Taylor has had a varied career working in emergent and disruptive technologies and markets. He started his career working at The Guardian, the UK’s first national newspaper to move online as the internet facilitated a sea change in the media landscape, with senior management roles in media, marketing  and sales promotion including running multi-disciplinary teams. 

As an early observer of the blockchain and related tech markets, Paul’s interest is in applying technological innovation to real-world use cases, aiming for positive social outcomes in developing markets. 

Brian Elders: CFO – Founder

Brian is an enthusiastic participant in the Digital Asset ecosystem globally and Founder of Sors Digital Assets, a VASP based in Ireland & Hong Kong that helps companies bring to market and trade digital assets including tokenized equity, funds, cryptocurrencies, utility tokens and NFTs. He is also a partner at securities  tokenization specialists, Black Manta Capital Partners, a founder of Fortuna Digital Custody, and Defactor, enabling businesses across the globe to access DeFi. Brian is also on the governance councils of NDAU (the worlds first adaptive digital currency) and EnreachDAO (the DeFi 2.0 Toolkit for engineering better financial outcomes).

Armed with a degree in Business and Law and further qualifications in accounting, treasury and quant finance, he has lived and worked across the world, including his native Ireland, Poland, Hungary, Singapore and Hong Kong. He displays a unique passion for innovation and is evangelical about the impact that blockchain technology can have on the world of finance, both at a global level and for individuals across the world.

Tim Gentry: COO – Co-Founder

Tim Gentry has extensive publisher and technology leadership experience as The Guardian’s Global Revenue Director, and the MD, EMEA for leading TV software Videology. As a leader throughout the era of digital transformation in media, he has learnt to create opportunity through change and has a deep understanding of digital media, technologies and business models.

Tim is expert at devising and implementing growth strategies that deliver long term transformation built on short term results. At The Guardian he developed the global and digital business including commercial launches in US and Australia, and has extensive experience of building and leading large teams that deliver hundreds of millions in revenues.

Having been at the forefront of navigating change in Web 1.0 and Web 2.0 for publishing and TV advertising, Tim is excited about TokenTraxx’ opportunity to create a transformational movement through Web3 for the music industry, which has been a lifetime passion as an avid collector and DJ. 

Miles Leonard: Chief Talent Officer – Co-Founder

Miles Leonard is a British music industry executive and former Chairman of Parlophone as well as Warner Bros. Records UK. 

Miles previously worked for Virgin Records, EMI Records and Roadrunner Records. Within his first year at Virgin as an A&R scout in 1991, he signed the band The Verve. Miles played a pivotal role in reviving Kylie Minogue’s career when she signed to Parlophone in 1999.  Minogue’s first single with Parlophone, “Spinning Around,” saw the artist achieve her first UK #1 single in a decade and heralded the start of a massive career revival! 

Miles was confirmed as the president of Parlophone in 2006, and in 2011, he was appointed the newly created position of “President of Parlophone & Virgin A&R Labels” where he led both Virgin and Parlophone’s music discovery and development teams in the UK. In 2013, he became co-chairman of Warner Bros. Records UK. 

Following Warner Music Group’s acquisition of Parlophone Label Group, Miles was appointed Chairman of Warner Bros. Records UK.  Miles Leonard has also been credited as signing on record-breaking artists such as Coldplay, Gorillaz, and Tinie Tempah. 

He currently has his own label and management company, Viva La Music.

Max Kantelia : Advisor – Co-Founder

From the start-up to rev-up of fast growth tech and financial services companies,  Max Kantelia is a serial entrepreneur with over 25 years of experience in companies across cities around the world including London, Singapore and New York. 

Max established Anquan Capital, a private investment company, in 2015, with a 5 year mission of launching a set of innovative tech ventures based on scientific research from a research lab at the National University of Singapore (NUS). Between the years of 2015 and 2020, Anquan launched; Ziliqa, a world-leading blockchain platform with a market cap of over $1 billion and also recently announced their partnership with Token||Traxx; Aqilliz, a leading blockchain-based digital advertising company and; Treasure Cloud, a cloud-storage platform with a privacy-first approach. 

In 2020, Max successfully exited two ventures, one in AI (untapt) and the other in voice tech (Speik) during the global pandemic. 

Following on from Max’s decision to join Token||Traxx as both co-founder and advisor to the company in 2021, he is looking forward to helping more entrepreneurs launch new NFT and blockchain ventures from mainstream industrial adoption in 2022  by using Zilliqa as the layer 1 platform together with Zilliqa’s ‘Metapollis,’ an upcoming metaverse infrastructure to contribute to the creation of Web3. 

The wider team

These founders sit on top of a broader team of specialists and advisors who bring the total team to  thirty people, who all share a passion for music and NFTs. You can meet them all on the Token||Traxx website in the Explore section.  With such an accomplished team behind the project, Token||Traxx is sure that many NFT, music and crypto enthusiasts are ready to jump on board and become a part of this music-loving community. 

Token||Traxx is set to launch the platform’s TRAXX token through a TGE on 14th March 2022. To celebrate the forthcoming TGE event, Token||Traxx has announced the allocation of $10,000 TRAXX tokens for distribution via a community bounty campaign. You can find out more about this and how you can participate here. 

If you like the sound of Token||Traxx, join them on their journey. Visit their website to get on the guestlist for launch or join the conversation on their community channels: 

• Website (get on the guestlist) 
• Twitter (join the conversation) 
• Telegram (group chat) 
• Discord (collaboration) 

NOTICE – Token Traxx Music Limited is not a regulated entity. Ownership of the tokens carries considerable risk and should not be contemplated by anyone who does not have specific knowledge of the use, purpose and transmission of tokens. This Press notification is not an offer to sell or promote the sale of tokens. Token Traxx tokens will be unregulated and will not be sold as an investment. The sale of tokens when it occurs will be subject to satisfactory compliance with all laws and regulations relating thereto and to purchasers entering binding contractual terms. The use of the Token Traxx platform and participation in the marketplace and use of the Token Traxx token to engage with the functionality provided by the platform and marketplace will be subject to separate terms and conditions.

Token||Traxx™ is the Trading Name of Token Traxx Music Limited registered in England under Number 13753129