UEX US partners with MMA legend Quinton “Rampage” Jackson in strategic ambassadorship

Former UFC champion and MMA icon Quinton “Rampage” Jackson joins UEX.US as official brand ambassador in a multi-year partnership aimed at mainstream crypto adoption.

NEW YORK, January 22, 2026 — UEX.US, a U.S.-based cryptocurrency exchange platform, today announced a strategic partnership with mixed martial arts legend Quinton “Rampage” Jackson, who will serve as an official brand ambassador. The full-scale partnership, far beyond a one-off promotion, will see Jackson actively using the UEX.US platform in public-facing content, showcasing real product usage to mainstream audiences. This collaboration marks a significant step in UEX.US’s broader push to build trust in digital assets and expand its reach with real users and recognizable figures.

From the cage to crypto: Fighting for mainstream adoption

This landmark partnership pairs a rising crypto platform with a globally recognized sports figure at a time when the crypto industry is striving for wider acceptance. Jackson, is an MMA pioneer and former UFC Light Heavyweight Champion who later gained mainstream fame as a Hollywood actor. His credibility as a respected athlete and entertainer aligns with UEX.US’s mission to demystify crypto for everyday people. In recent years, crypto companies have increasingly enlisted sports and Hollywood stars to gain mainstream acceptance, as celebrity endorsements can help legitimize emerging platforms by building public confidence. By partnering with a household name like Jackson, UEX.US intends to bridge the gap between the often niche world of crypto and the broader mainstream audience.

“We’re incredibly happy to announce our new partner Rampage Jackson, together we’ll help more people join our exchange and explore our products,” said John, Representative of UEX.US. “Rampage’s authenticity and massive fanbase will help us showcase UEX.US in real usage scenarios. This is about fighting for the right things in finance, making crypto accessible, transparent, and welcoming to everyone.”

Jackson will actively use UEX.US’s platform on camera, bringing viewers along as he buys, trades, and explores cryptocurrency through short videos and other content. By showing real use-cases rather than just talking about crypto, the partnership aims to humanize digital finance and dispel the intimidation factor for newcomers. 

Key objectives of the partnership

The UEX.US–Jackson collaboration is designed with clear strategic goals, focusing on tangible outcomes over hype:

• Growing brand awareness: Leverage Jackson’s high-profile persona to elevate UEX.US’s brand visibility across sports, entertainment, and social media channels, reaching new audiences globally.
• Driving new user onboarding: Convert Jackson’s extensive fanbase and mainstream followers into first-time crypto users on UEX.US, simplifying the onboarding process and highlighting user-friendly features.
• Demonstrating real use cases: Feature Jackson in authentic scenarios using UEX.US (such as buying crypto, making payments, or taking crypto-backed loans), to show the platform in action and educate viewers through real examples.
• Expanding beyond crypto natives: Push UEX.US’s presence beyond the traditional crypto enthusiast circle, tapping into general consumers who may have been curious but hesitant, thus broadening the exchange’s user demographic.

By focusing on these pillars, both UEX.US and Jackson aim to normalize crypto usage in everyday contexts. Rather than a typical sponsorship where a celebrity’s involvement is limited to ads, this partnership emphasizes active participation and education. Jackson’s hands-on approach, using the exchange himself and sharing that journey, is meant to build trust through transparency, addressing common public concerns about crypto platforms.

“Rampage is not just lending us his name; he’s using our product and showing others how to use it,” John added. “That authenticity is key to earning trust. We want people to see a familiar face navigate crypto, ask the same questions they have, and realize how accessible it can be. It’s a full-scale collaboration to grow with our users.”

For Jackson, joining UEX.US is an opportunity to merge his personal interest in financial empowerment with a brand that aligns with his values. The former champ has been open about exploring new arenas outside of fighting, and crypto is a frontier he’s genuinely curious about. “I’ve conquered cages and rings; now I’m excited to conquer the crypto world with UEX,” Jackson quipped, noting that UEX.US’s emphasis on security and simplicity resonated with him as a newcomer to the space.

A strategic move to build trust and reach

This partnership is part of UEX.US’s broader strategy to build credibility in a post-hype crypto market. After a turbulent period for the industry, there’s a recognized need to rebuild public trust. High-profile ambassadors, when engaged transparently, can serve as bridges between skeptical audiences and fintech innovation. Forbes has noted that celebrity crypto endorsements have played a role in legitimizing new platforms among mainstream consumers, especially when those figures actively demonstrate the technology. UEX.US is embracing this approach, but with a twist: grounding the campaign in real usage and educational content rather than flashy ads.

By having Jackson authentically integrate UEX.US into his life, whether he’s talking about diversifying his portfolio on his podcast appearances or demonstrating a crypto purchase in a video, the exchange is positioning itself as a platform “for the people”. It’s a deliberate outreach to those who might have felt crypto was too technical or unrelatable. Seeing a familiar face like Rampage navigate the platform can make digital finance feel more accessible and trustworthy. The company expects a ripple effect: as Jackson learns and uses the platform, so will his followers, creating a community learning dynamic that pure marketing campaigns often lack.

Concluding outlook

The UEX.US–Rampage Jackson alliance underscores a growing convergence between fintech and popular culture. For UEX.US, this is more than a marketing deal; it’s an integral part of its mission to bring crypto into the financial mainstream. As a multi-year partnership, the collaboration will evolve with new features and campaigns, potentially including live events, interactive tutorials, and exclusive offerings for fans who follow Jackson’s crypto journey. This announcement is just the beginning, a first step in a series of upcoming initiatives by UEX.US to engage real users through real stories. By turning a marquee name into a power user, UEX.US hopes to inspire a new wave of everyday investors and signal that the platform is ready for prime time.

This strategic partnership is set to kick off immediately, with Rampage Jackson’s first public use of the UEX.US platform slated to appear in content later this quarter. Both UEX.US and Jackson hint that even bigger things are on the horizon, as they “gear up” to champion the cause of financial empowerment in 2026 and beyond. 

About UEX.US

UEX.US is a U.S.-based digital asset exchange founded in 2025 in Wyoming. Built with a focus on security, compliance, and ease of use, UEX.US offers a next-generation platform where users can trade hundreds of digital assets, access crypto-backed loans, and seamlessly bridge between crypto and fiat currencies. With features like instant USD on-ramps (via Zelle, credit card, PayPal, etc.), daily interest on balances, and robust account protections, UEX.US empowers both beginners and experienced traders to manage their crypto with confidence. The company is privately held and headquartered in Sheridan, WY, and is committed to building a regulated, user-friendly ecosystem for the future of crypto finance.

About Quinton “Rampage” Jackson

Quinton “Rampage” Jackson is an internationally renowned mixed martial artist and entertainer. Rising to prominence in the early 2000s, Jackson became the UFC Light Heavyweight Champion in 2007 with a legendary knockout victory, solidifying his status as an MMA legend. Beyond the cage, Rampage has transitioned into a successful acting career, starring as B.A. Baracus in the 2010 feature film The A-Team and making numerous TV appearances. With a charismatic persona and a massive fan following, Jackson remains a crossover figure in sports and pop culture. He brings a fighter’s determination to all his endeavors and now, as a brand ambassador for UEX.US, is channeling that drive into bringing crypto to a wider audience.

Media Contact:
UEX.US Public Relations – [email protected]
For more information, please visit UEX.US