Mattel joins forces with Rarible and Flow to launch P2P digital collectibles marketplace

Mattel has partnered with the Rarible NFT platform and Flow blockchain to launch a peer-to-peer (P2P) digital collectibles marketplace for its users. The NFT marketplace is scheduled to go live on April 27.

Mattel unveils P2P NFT marketplace 

Mattel Inc., an American multinational toy manufacturer established in 1945, has launched its P2P digital collectibles marketplace to complement the Mattel Creations Virtual Collectibles platform. 

The new digital collectibles marketplace, developed in collaboration with Rarible, Magic, and Flow, will enable owners of Mattel virtual collectibles to display, trade, and sell their assets.

The firm is also launching Series 5 of its Hot Wheels NFT Garage simultaneously. 

The Series 5 of the Hot Wheels NFT Garage will allow fans to collect digital artwork based on Mattel’s intellectual property. The team says Series 5 will feature 40 unique car designs from McLaren, Pagani, and more.

The digital collectibles will be sold in packs priced at $25 each.

The Mattel P2P digital collectibles marketplace will go live on April 27. 

“In adding a marketplace feature to our easy-to-navigate platform that enables users to sell and trade their virtual collectibles, we’ve taken another step toward realizing that vision.”

Ron Friedman, vice president at Mattel Future Lab.

In related NFT news, Sotheby’s a leading auction house recently revealed plans to sell NFT collections acquired by the now-defunct crypto hedge fund, Three Arrows Capital.