Sony and Astar Network to launch 100M token campaign to drive ecosystem growth

Sony Group and Astar Network are launching a campaign with a 100 million ASTR reward to drive adoption and growth on the Soneium ecosystem.

According to a press release sent to crypto.news, Japanese blockchain ecosystem Astar (ASTR) Network has partnered with Sony Group’s Ethereum layer 2 mainnet, Soneium, to launch the Astar Contribution Score campaign, which rewards users for actively engaging and providing liquidity in the Soneium’s DeFi ecosystem.

The ACS campaign will run for 100 days, starting from Feb. 20 until May 30, 2025. During the campaign, participants can earn points by interacting with applications, providing liquidity to DeFi platforms, and engaging in web3 activities.

These points can be converted into ASTR tokens. In total, there will be 1 billion ACS points for users to earn. One ACS point can be exchanged for 0.1 ASTR. After the campaign ends, participants will be able to claim their ASTR rewards on the ACS website.

As part of this initiative, Astar has prepared a reward pool of 100 million ASTR, designed to fuel adoption and sustainable economic growth for projects within the Soneium ecosystem. As many as 40 Soneium projects will be involved in the campaign, including Velodrome, Quickswap, SoneX, Kyo Finance, SoneFi and more.

Not only that, users can also receive point multipliers if they participate in the Sony layer 2’s ecosystem using ASTR, ETH (ETH), USDC (USDC) or USDT (USDT). ASTR tokens get a 2x multiplier, USDCs get 1.2x and USDTs get 1x. A full list of the assets and their multipliers will be available on the Astar blog.

Founder of Astar Network and CEO of Startale Group, Sota Watanabe, said the ACS incentive mechanism is designed to reward the people who truly contribute in driving the Soneium ecosystem forward.

“It’s for the users who don’t just participate but who actively engage, provide liquidity to DeFi platforms, and interact with Web3 applications in meaningful ways,” said Watanabe.

The campaign is meant to attract new participants into Startale and Sony’s newly launched Soneium blockchain ecosystem and increase the number of ASTR holders through meaningful incentives by converting on-chain activity into real rewards.

“By incentivizing meaningful participation, we’re not just enhancing ASTR’s adoption—we’re building a more engaged and dynamic web3 community. We’re excited to see how it drives long-term value for users, developers, and the broader ecosystem,” said Head of Foundation at Astar Foundation, Maarten Henskens.

Additionally, the expansion also prepares ASTR, which will be deployed as SuperchainERC20, for future integration across other layer 2 networks like Base and OP Mainnet.