Stellantis to Reward 500 New Drivers with Digital Coins for Eco-friendly Motoring

On Tuesday, 16 March, Fiat’s parent company Stellantis outlined a new program that pays you with a cryptocurrency called KiriCoin if you drive a new 500, the brand’s EV minicar.

Taking a Crypto Path

Owners of the new Fiat 500e will be able to earn rewards for economical driving thanks to an app that scores their driving style out of 100. Stellantis allied with Kiri Technologies, a U.K.-based company, to initiate this reward program and improve sustainability. 

Apart from that, the high-scoring drivers will get exclusive extra rewards which include vouchers from Apple, Amazon, Netflix, Spotify, and Zalando.

Gabriele Catacchio, Stellantis e-Mobility program manager, said they want to support their environmentally friendly behaviors. Drivers of the New 500, connected and equipped with the new infotainment system, will get exclusive rewards in KiriCoins which they can collect in a ‘virtual’ wallet shown in the Fiat app. 

Driving data, such as distance and speed, is uploaded to the Kiri cloud and automatically converted into KiriCoins, using Kiri’s algorithm. The outcome is downloaded to the user’s smartphone, who, on the other hand, use KiriCoins to purchase products and services in the Kiri marketplace.

KiriCoin for Every Kilometer 

Founded in 2020, KiriCoin is a digital currency used in 13 European countries. All the Fiat 500e owners drivers of the New 500 EV will get one KiriCoin for approximately every kilometer driven. Still, drivers with the highest eco: Score arrived via the car’s Uconnect infotainment system on efficiency and energy usage will get extra rewards according to their driving style.

Stellantis – the car giant that owns Fiat and its sister brands – says the venture will be available in the Fiat app. Fiat says 10,000 kilometers ( 6,214 miles) driven will earn a driver the equivalent of about €150 a year, or about $179, to be spent on vouchers at a minimum.

Rewarding Individuals who Respect the Environment

To qualify for the program, you first need a New 500. Currently, this EV is not available in North America but has been updated and re-introduced as a pure-electric model in Europe. You also need to live in an EU country where Fiat and KiriCoin offer this program.

Cristiano Fiorio, head of marketing communications at Stellantis Europe, said that Talent Garden is a melting pot of new ideas, the realm of high-tech and digital professionals. He added that this is where the e-Mobility journey through innovation began. 

They discovered Kiri Technologies, which caught their attention with a straightforward, innovative idea: to reward the behaviors of people who respect the environment. He noted that the concept and features of the New 500, their flagship of technological innovation and electric mobility, came naturally to them.