VALR appoints Ben Caselin as CMO for global expansion

VALR, Africa’s leading crypto exchange by trade volume, has named Ben Caselin as its chief marketing officer (CMO). The appointment, the exchange notes, is part of their drive for global adoption.

VALR appoints Ben Caselin as CMO

Since its inception in 2018, VALR, a crypto exchange based in South Africa, has expanded to become one of the leading crypto exchanges in the continent.

To further the expansion, Ben Caselin who previously held executive positions in prominent exchanges based in Hong Kong and the United Arab Emirates (UAE), has been appointed CMO.

Caselin is also a regular speaker at global conferences and his industry insights are published in several media outlets.

His appointment was praised by Farzam Ehsani, the co-founder and CEO of VALR, who said: 

“VALR is thrilled to welcome Ben Caselin as our CMO. Ben’s extensive experience in driving growth, coupled with his dedication to advancing the adoption of Bitcoin in emerging markets, aligns perfectly with VALR’s mission to contribute to the creation of a financial system that underscores the oneness of humanity.”

Speaking on his appointment, Ben Caselin said:

“VALR stands out as a values-driven company with an unwavering commitment to integrity, quality, and security, unlike anything I’ve seen before. With innovative trading pairs, an expert technology team, visionary leadership, and offering possibly one of the best API trading environments in the world for professional crypto traders, I believe VALR is well-positioned to become a serious global player.”

He further stated that VALR’s vision aligned with his mission, and he looks forward to working with the team to enhance their market position, providing an efficient service to users around the globe.

Strategic partnerships and regulatory approvals

VALR has processed over $10 billion worth of trading volume, serving over 900 corporate and institutional clients.

The exchange also has more than 500k active retail customers while maintaining its security and performance protocols.

VALR is backed by Coinbase Ventures, Pantera Capital, and Avon Ventures. Moreover, it has received approvals to conduct crypto operations in Europe.

The exchange is actively pursuing operational licenses in Mauritius and Dubai, with initial Dubai Virtual Assets Regulatory Authority (VARA) approvals in the pipeline.

VALR launched its perpetual trading features, being the first exchange to launch Bitcoin and USDT perpetual futures paired with the South Africa rand (ZAR).

The move would further enhance VALR’s position as an innovative player in the crypto space, providing users with the opportunity to conduct ZAR-denominated trades.