Binance debuts Pump.fun-inspired token launch feature with bonding curve model

Binance has unveiled a new token launch model inside its Binance Wallet using bonding curve mechanics for price discovery, a structure popularized by Solana’s meme coin platform Pump.fun.

Announced on July 14, the model debuts in collaboration with Four.Meme, a meme-centric ecosystem valued at over $360 million. With the new structure, users can purchase tokens with BNB (BNB) during a token generation event, and as demand rises, prices will dynamically adjust along a predetermined curve. 

The tokens can be traded within the curve ecosystem during the event, although they are initially non-transferable. They become transferable after the TGE concludes and might list on decentralized exchanges or Binance Alpha.

Unlike Pump.fun, where anyone can launch a token, Binance’s version is curated and projects must apply for inclusion. The company says this approach will improve fairness, reduce spam, and align with listing standards, while still giving users early access and trading flexibility.

During the TGE, users place BNB buy orders that cannot be canceled. As more tokens are purchased, the token’s price increases, rewarding early buyers while securing risk for later participants. Tokens can be sold back into the bonding curve if buyers leave early, opening new entry points for other buyers. Binance said this fluidity may improve participation compared to fixed-price events.

Binance Wallet users must meet eligibility requirements, including holding Binance Alpha Points, and maintain a sufficient BNB balance to participate. The first project using this model is scheduled to be announced on July 15 via Binance Wallet’s official X account.

The move comes just as Pump.fun’s PUMP token debuted across multiple centralized exchanges, including Kraken and KuCoin, following its public sale. Despite strong initial demand, PUMP is down by nearly 30% within the 24-hour timeframe.

With this rollout, Binance is positioning itself to compete directly with Solana-native platforms by offering a similar but more controlled alternative for token launches. It’s new feature combines dynamic pricing, early trading access, and the liquidity of its native wallet ecosystem.