Binance shifts to institutional clients with faster execution and external liquidity

In an effort to cater to big and institutional clients, Binance has announced an upgrade to its OTC liquidity.

Binance is increasingly catering to institutional and high-net-worth investors. On August 28, the crypto exchange announced an upgrade to its trade execution services. The new system will aggregate OTC liquidity and offer different execution models, in an effort to offer lower slippage on larger trades.

Notably, Binance will start pulling real-time prices from external liquidity providers, including market makers, instead of just its own pools. This means that traders will have access to more liquidity, reducing slippage and lowering spreads.

In addition, the exchange will offer two types of execution modes. For one, users will have access to instant OTC settlement in as little as 15 minutes. In addition, users will be able to pick bespoke execution, which relies on Binance’s own algorithms.

“Clients who prioritize pricing and speed for larger trades will enjoy our enhanced OTC service, and clients who prefer bespoke execution can also rely on us to fully manage the process for them. By tailoring solutions for the different segments, we help sophisticated clients from high-net-worth individuals and family offices to larger institutions optimize their crypto experience,” Catherine Chen, Head of VIP & Institutional at Binance.

Binance’s institutional client base grows 20%

According to Binance, the number of VIP and institutional users grew by 21% and 20% in the first half of 2025, compared to the same quarter last year. For the two user segments, trading volumes grew 10% and 12%, respectively.

“We are enhancing our execution capabilities alongside our other offerings to ensure we continue to be well-positioned to support our institutional clients’ growing demand for exposure to crypto,” Catherine Chen, Binance.