BytePlus, Mysten Labs partner to integrate Sui blockchain tech

BytePlus has partnered with Mysten Labs to integrate its recommendation solutions and augmented reality technologies into the Sui blockchain.

BytePlus, a subsidiary of ByteDance, selected Sui for its capabilities in supporting gaming and social applications. Sui provides features such as zero-knowledge proofs for user authentication and sponsored transactions designed to simplify user access.

BytePlus offers services, including content distribution networks, personalization solutions, user engagement tools, and data analysis. The services will now be available to developers on the Sui (SUI) platform, enabling them to create applications.

BytePlus Recommend is one service that allows developers to design personalized user experiences. Another, BytePlus Effects, provides over 80,000 stickers and effects for video applications. Combined with Sui’s approach to non-fungible tokens (NFTs), these services are anticipated to lead to the development of new social applications.

Following the announcement of the partnership, the Sui blockchain witnessed a notable increase. According to CoinGecko, SUI is trading at $1.26, showing a 5.4% rise over the last 24 hours, with a current market capitalization of approximately $1.63 billion.

As TikTok, ByteDance’s subsidiary social media platform is threatened to be banned by the United States government, the opportunity to provide these services on a decentralized network could prove useful.