Paris Saint-Germain (PSG) has announced that Crypto.com is now its official cryptocurrency platform partner. The deal will enable the football club to launch its non-fungible tokens on the Crypto.com network and part of the sponsorship fee will be paid with the latter’s CRO token.
Crypto.com Partner with PSG
French football giant, Paris Saint-Germain, has chosen Crypto.com, a Hong Kong-based company focused on making it easier for people to buy, sell or spend their digital assets around the globe, as its official cryptocurrency platform partner.
As stated in a press release shared with BTCManager, the multi-year partnership deal will enable the 51-year-old football club to mint its exclusive non-fungible tokens (NFTs) on Crypto.com.
Marc Armstrong, Chief Partnerships Officer, Paris Saint-Germain said:
“We are delighted to welcome Crypto.com to the Paris Saint-Germain partner family. We share the same passion for innovation and the same ambition to reach the very top. With this partnership, Paris Saint-Germain demonstrates once more its vision and leadership as a pioneer in areas such as lifestyle, esports, and digital. It’s an exciting time for cryptocurrency and we cannot wait to work with Crypto.com to bring new experiences to all of the club’s fans.”
Interestingly, Crypto.com has hinted that a significant part of the multi-million dollar sponsorship fee will be paid with its native CRO token.
A Formidable Alliance
While Paris Saint-Germain has maintained its dominance in the French football world over the years, winning a total of 44 trophies since its launch, the club has been a bit unlucky at the European stage, as it’s yet to win the UEFA Champions League.
However, last August, PSG made a statement of intent by signing living soccer legend Lionel Messi and several other notable football stars, including Sergio Ramos, and Achraf Hakimi. It remains to be seen whether the club will finally clinch the highly coveted UEFA Champions League trophy this season.
Despite its lack of European success, Paris Saint Germain remains one of the most popular sports brands in the world, with more than 140 million followers on social media, plus offices in Doha, Shanghai, and Singapore.
In addition to its men’s football team, PSG also has a women’s football, handball, judo, and esports team, plus a well-funded Foundation designed to lend a helping hand to disadvantaged young people.
Crypto.com, on the other hand, claims its crypto app currently serves more than 10 million customers, along with the Crypto.com Visa Card, which allows users to purchase crypto with fiat easily. Other highly functional services from the stables of the firm include the Crypo.com Exchange, Crypto.com DeFi Wallet, and Crypto.com NFT, the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment, and sports.
Kris Marszalek, Crypto.com founder and CEO said:
“Our mission since day one has been to accelerate the world’s transition to cryptocurrency. We do so by finding the best partners in the world, and Paris Saint-Germain is second to none. Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world.”
Crypto.com claims to be built upon a solid foundation of security, privacy, and compliance, employing more than 2,600 people in offices across the Americas, Europe, and Asia.
Crypto.com says it’s the first crypto company in the world to have ISO/IEC 27701:2019, CCSS Level 3, ISO 27001:2013, and PCI: DSS 3.2.1, Level 1 compliance and independently assessed at Tier4, the highest level for both NIST Cybersecurity and Privacy Frameworks.
At press time, CRO token is trading at $0.1776, with a market cap of $4.58 billion, according to CoinMarketCap.