D.C. United Signs Sponsorship Agreement With Leading Blockchain XDC Network
There has been a significant increase in the NFT craze since the beginning of 2021, “Everydays: The First 5000 Days” by digital artist Beeple was sold in February by auction house Christie’s for over $69.3 million dollars, making it the most expensive NFT to date. The NFT trend has spread beyond the world of fashion and art to include the sports industry.
While many sports fans are dedicated to following their favorite teams and organizations, others may seek out new methods to get closer to the action than ever before. It has been a while since we’ve seen this kind of innovation, but fan tokens and non-fungible tokens (NFTs) are the most recent examples.
NFT is becoming increasingly popular among clubs. One may buy digital signature cards from Young Boys Bern, for example, the first football club in the world to do so through its retail store. Likewise, the Xinfin-created XDC Network will be the new sponsor on the front of D.C. United’s shirt. As reported by Pablo Maurer, United will pay $6 million each year over the next three years instead of the $4 million per year Leidos was paying United.
Danita Johnson, president of business operations at D.C. United said:
“XDC Network is a major player in the rapidly evolving blockchain and crypto sector. There are a broad variety of unique blockchain use cases for the XDC Network, which makes it an ideal platform for corporations. In addition, the XDC Network is one of the most competitive and energy-efficient blockchain ecosystems on the market because of its near-zero ‘gas’ costs, fast transaction speeds, and near-carbon neutral environment.”
D.C. United fans will enjoy access and experiences never offered in Major League Soccer history for the first time in the team’s existence. XDC Network will be featured on the front of the team’s home and away jerseys and training tops, beginning in the 2022 MLS season.
D.C. United supporters may earn fan tokens, which can be used for unique experiences and benefits thanks to the assistance of XDC. People may also learn about blockchain technology by buying, selling, trading, or interacting with non-fungible tokens (NFTs) on the XDC Network via a unique video platform as a result of this new partnership.
