Disney Is Considering Entering the NFT Space, Recent Job Postings Show

The NFT frenzy continues to garner interest from global conglomerates with Disney being the latest to join the movement.

Disney Possibly Looking to Enter the NFT Space

Disney, the global entertainment behemoth recently posted a list of roles it’s hiring for — one of which indicates the company is looking for prospective candidates with strong knowledge of the non-fungible token (NFT) industry.

In total, four jobs posted by the company require the prospective candidate to have some knowledge of digital collectibles.

The positions are Director, Sales & Digital Marketing, Culture Trend Marketing Manager, Manager, Business Development, and ESPN Business Development & Innovation.

One of the job summaries reads:

“As a Manager of Business Development, you will be an essential player on the Digital Experiences team, responsible for developing and ensuring execution of Disney’s Digital Experiences distribution strategy, identifying and securing incremental revenue opportunities, and overseeing select relationships in the technology sector. You will help lead Disney’s efforts in the NFT space including monitoring the evolving marketplace, setting category strategy, and managing key partners.”

Similarly, the job requirements for the Sales and Digital Marketing Manager require the candidate to brainstorm ideas that can help Hulu to “break through into other spaces outside of streaming” via NFTs.

Interestingly, there’s also an opportunity to intern with Disney. However, the successful candidate must have a strong understanding and passion for emerging technologies such as NFTs, blockchain, cryptocurrencies, and others.

EA Pushes Back Against NFTs

While Disney’s multiple job postings give the impression the company is finally ready to embrace NFTs, gaming giant Electronic Arts (EA) is seemingly distancing itself from NFTs after receiving widespread backlash from the global gaming community.

In the latest earnings call, EA CEO Andrew Wilson, said:

“I believe that collectability will continue to be an important part of our industry and the games and experiences that we offer our players. Whether that’s as part of NFT and the blockchain, well, that remains to be seen.”

Interestingly, Wilson’s comments stand in stark contrast to his outlook toward NFTs in November last year, when he said:

“Is there an opportunity, particularly as we think about NFTs and other digital ecosystems, to expand that value over time? I think the short answer to that is yes.”

EA’s change in tune toward NFT hardly comes as a surprise as the gaming community around the globe has developed a slight dislike toward digital collectibles due to their seemingly high carbon-footprint.

However, not all gaming companies have a dismissive attitude toward NFTs as was evident from the recent actions taken by gaming giant Ubisoft. Most recently, the company rolled out some NFTs in its popular game Ghost Recon.

NFTs Continue to Gain Adoption Outside Gaming

Although gamers might not be the biggest fans of NFTs currently, it doesn’t mean the new phenomenon isn’t gaining traction in other industries.

As recently reported by crypto.news, the US offshoot of crypto exchange FTX, FTX US partnered with the popular music festival Coachella to drop NFT collection dubbed ‘Coachella Collectibles.’