Eesee closes $2.85m investment to integrate gamification into marketplace

Eesee, a one-stop liquidity solution and gamified marketplace for sellers, has closed its $2.85 million fundraising. 

The raise included a $1.1 million seed round and a $1.75 million private round, with participation by SevenX Ventures, Maven Capital, MetaBros, Contango Digital Assets, BasementDAO, and more. The company also announced partnerships out of the gate, including Ape Terminal, ApeCoin, Polygon, and Chainlink.

Presently, no gamified digital asset marketplaces allow sellers to sell digital assets creatively while eliminating most of the buy-side friction in the industry. The only way to tap into an NFT community is by buying an asset, a massive barrier for new entrants who cannot afford the floor price. 

With eesee, sellers can create a customized gamified drop, such as a decentralized on-chain raffle, to sell an asset effectively above the current floor price. For buyers, raffles can include action-based entries, where participation in a raffle is determined by completing certain tasks. Similar to airdrop incentives, these campaigns offer the possibility of being rewarded with assets for little to no money. Losers of raffles will also be rewarded with points and airdrop opportunities to ensure mutual incentives across the platform. 

Vova Sadkov, founder and CEO of eesee, explains:

 “We see this as a massive opportunity to tap into the next generation of digital asset participants interested in owning and participating in NFTs, tokens, and RWAs. Our gamified approach creates a transparent and legitimate liquidity solution wrapped around various campaigns that align with the ethos of the crypto industry. New entrants, avid collectors, and even speculators can all benefit from the platform.” 

Murtaza Bohari at Maven Capital said:

 “eesee is attractive because it taps into two of the industry’s fastest-growing segments, NFTFi and SocialFi. The marketplace’s potential goes beyond a transactional level into a massive community-building opportunity. The use of built-in chats and discussion boards on essee is an example. In theory, the logic behind the platform could eventually apply to any asset, not just digital, that is in demand.” 

The platform has partnered with Chainlink to use Chainlink VRF to select winners in each campaign officially. Additionally, in October 2023, ApeCoin DAO approved a partnership to drive cross-collaboration between each community. 

To date, eesee’s testnet has attracted over 262,309 registrants with an average wallet age of one year. Over the last 90 days, the wallets have had 858,000 transactions worth over $174 million, implying an experienced user base. 

The company’s native token, ESE, is scheduled to be launched in an upcoming TGE in Q1.