It’s all about content: How Solana meme coin reached a $300m market cap with viral videos?
Ponke, launched in December 2023, quickly grew its market cap to over $300 million, becoming the tenth-largest meme coin. What is the main secret of success?
In a recent interview with Decrypt, Ponke’s marketing lead, speaking in a gambling monkey costume, discussed how the product has succeeded in the Solana meme coin market.
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What is Ponke about?
Ponke is another meme coin created on the Solana blockchain, which has already become one of the leading ones for the release of such assets in 2023-2024.
Ponke is a meme monkey, similar in appearance to the world-famous frog Pepe. Apparently, the creators wanted to stand out from other meme projects on Solana and presented its use cases from the very beginning. One of them was the integration of the token into various projects of the Solana ecosystem, for example, the play-to-earn game and a launchpad.
The Ponke’s main secret or why community is above all
The core of marketing strategies is “community is the most important thing”, which is why Ponke instructs its audience to interact with the product through entertaining content. Every day, the character gets into various funny situations, creating content that attracts both experienced crypto traders and those just showing interest.
Ponke marketing lead
“We think about how do we grow, the impact of the token and the brand. And then the community really does the rest. We’re a team of maybe five or six full-time people that think about what’s going on with the brand. At the end of the day, the Ponke Army is 60 plus thousand holders, hundreds of thousands of followers. And they’re doing the real work.“
Non-stop content
Despite the market’s volatility, the Ponke team sticks to its content strategy and never stops to create it. It believes that this will help it grow its popularity and make the meme coin a real cultural phenomenon.
The team’s content is based on funny and witty topics, which attracts both experienced traders and those who are just starting to become interested in the world of cryptocurrency:
“You’ve got something that is this big. Cultural phenomenon that becomes a meme or a meme that much later becomes a meme coin <…> Doge was a meme that existed for a decade or whatever before it really took off as a cryptocurrency.“
Ponke marketing lead
The role of TikTok in Ponke’s success
The Ponke team also pays attention to audience engagement through various social media platforms, including Instagram and TikTok. They created unique content that used animation and illustrations to stand out from other meme coins. The team never uses artificial intelligence — everything is hand-drawn.
Social media has become a powerful tool for spreading the word about Ponke. TikTok, in particular, has allowed the team to quickly increase its reach by creating viral videos that resonate with a broad audience.
Co-publishing relevant meme content and funny animations allows them to attract the attention of crypto followers and ordinary users.
According to Ponke team, their video, which has collected 47 million views, has become one of the most popular in the crypto space. This demonstrates how a well-built content strategy can increase recognition and attract new investments.
Technology and development
Ponke continues that it has implemented new technologies to simplify the process of buying and trading tokens. Partnerships with platforms like Revolut improved the token’s accessibility to new users. Integrations like these lower the barriers to entry into the crypto world, which in turn helps attract new adopters.
Ponke also recently launched PonkeSwap, a platform that allows users to easily swap their tokens and earn rewards. This is part of their strategy to provide useful features that allow them to stand out from other meme coins.
Meme coins steal attention from Bitcoin
Meme coins have dominated the news cycle due to their significant volatility and growing influence in the crypto ecosystem. According to the Santiment platform, meme coins have taken the lead.
While the path to success in meme cryptocurrencies may seem uncertain and risky, the Ponke team is confident in their approach. It has its sights set on the future.
“A lot of people are motivated by price and if the price isn’t actively going up, they’re not actively buying. We can’t change that at all. There’s nothing that we can do to motivate someone in that scenario. But what we hope to do is build culture that people want to be a part of.“
Ponke marketing lead
