MarketAcross, a Tel Aviv, Israel-based leading blockchain PR and marketing firm has been declared as the official global media partner for the Korea Blockchain Week (KBW), Asia’s flagship blockchain event.
MarketCross Appointed as Korea Blockchain Week’s Global Media Partner
The partnership between MarketCross and KBW will see the former manage the pre and post-event marketing and PR efforts, attract prominent speakers, and help raise the profile of the highly popular blockchain event around the world.
Notably, the KBW2022 will take place in the heart of Seoul, South Korea, at the InterContinental Grand Seoul Parnas between August 7-12. The event will be hosted by FactBlock and co-hosted by Hashed in alliance with ROK Capital. It’s worth noting that the event is making a comeback after two years of hiatus due to COVID-19.
Commenting on the development, Seonik Jeon, FactBlock and Korea Blockchain Week founder said:
“As we have not held Korea Blockchain Week for the past two years due to Covid-19, I’m especially excited and have high expectations for this year’s upcoming event. Furthermore, I believe that the addition of global leading marketing company, MarketAcross, as our official partner will help unlock the full potential of Korea Blockchain Week and add tremendous value to the event.”
What Will Happen at KBW2022?
Per sources close to the matter, the KBW2022 will witness the global crypto industry’s main players, evangelists, and thought leaders discuss blockchain technology, cryptocurrency, DeFi, NFT, Metaverse, Web3, GameFi, and more.
Some of the past speakers at the KBW are Nick Szabo, Vitalik Buterin, Adam Back, Sam Bankman-Fried, Silvio Micali, Michael Novogratz, Changpeng ‘CZ’ Zhao, Gavin Wood, Sergey Nazarov, Sébastien Borget, and others.
Edward Hong, Head of Platform at Hashed said:
“The power of community lies at sharing insights and opportunities. Korea Blockchain Week is a festival and a community that is designed to let people learn, connect, and have fun at the heart of Seoul. With our trusted partner MarketAcross, Korea Blockchain Week will shed light on the crypto community once again.”
Similar sentiments were echoed by Itai Elizur, Managing Partner at MarketAcross, saying:
“After two years off, it’s great to have Korea Blockchain Week back. The event was always a must-go for us, and one of the most important days of the year. We are truly honored to join our long time partners Factblok and Hashed in making this the best annual event in Asia.”
KBW2022 promises to give delegates an action-packed week in Seoul with an expected 60K vistors in town for Seoul E-Prix and Seoul Festa. Following the KBW2022, the Formula E World Championship is scheduled to take place in Seoul on August 13-14th for the first time in the series history. The two-day E-Prix will see 24 of the world’s most talented drivers battling to be the first winner on the streets of Seoul.
Simultaneously, the Seoul Metropolitan Government will hold the Seoul FESTA. A global festival, the event with gather various K-wave acts like K-Pop, KBeauty, K-Food to be a representative festival of Seoul so visitors can enjoy different facets of Korean culture at one place.