Automobili Lamborghini is partnering with Web3 Pro and INVNT.ATOM to launch its limited edition “World Tour” themed non-fungible tokens (NFTs) from October 24, 2022, as part of its 8-month “Epic Road Trip” NFT collection campaign launched in August, according to a press release on October 20, 2022.
Lamborghini Limited Edition World Tour NFTs
Automobili Lamborghini, a leading Italian brand that manufactures luxury sports cars and sport utility vehicles (SUVs), is joining forces with Web3 Pro Inc., a California-based Web3 onramp for enterprises and INVNT.ATOM, to roll out the third wave of its “Epic Road Trip” limited edition NFTs “World Tour” campaign kickstarted last August.
As part of the NFT campaign, the team will release four unique World Tour-themed NFTs only available for a limited time.
Despite the crippling bear market and the gloomy economic outlook globally, the team claims its Epic Road Trip collection NFT campaign has been a huge success so far, with super sports car lovers and NFT enthusiasts racing to purchase the limited edition digital collectibles released each month for four consecutive days, each available for just 24 hours.
October represents the third month of Lamborghini’s 8-month-long NFT campaign and the 59-year-old luxury automobile giant has revealed that the NFTs will be released from the 24th to 27th at exactly 4 PM CET. The company explained:
“There will be 3 x limited edition (of 1,963) NFTs at USD$196.30 each, and 1 X rare edition (with only 63 globally available) at USD$1,963. Only those who purchase the series of three base collectible NFTs during Drop 3 will have whitelist access to the Drop 3 rare NFT. Each animated NFT is curated with 30 seconds of bespoke audio. 1963 signifies a nod to the genesis of Automobili Lamborghini’s foundation.”
Lamborghini will release a Limited Edition NFT dubbed “A ride through Times Square” on October 24. The animated NFT will feature Lamborgini’s Aventador Ultimate Roadster racing around the billboard ‘track’ filled with electrifying flights of the Big Apple, the team says.
October 25th and 26th will also see the release of one Limited Edition NFT each day, with the campaign coming to a climax on October 27, when a Rare Edition NFT of the Aventador Ultimate Roadster will drive into the Lamborghini headquarters at Sant’Agata Bolognese, Italy.
As with most NFT campaigns, Lamborghini has hinted that collectors of its digital collectibles will enjoy several exclusive benefits, including digital wallpapers, early access to subsequent NFT campaigns, VIP tours to the Lamborghini headquarters (travel & accommodation fees not inclusive), and more.
The team added:
“Customers who collect all three base NFT drops will also receive an NFT token revealing a piece of the final limited NFT (silver puzzle). Collectors who purchase all three base NFTs as well as the rare NFT will receive an NFT token revealing a piece of the final limited gold puzzle NFT.”
While critics still see NFTs as nothing but expensive and overhyped digital images, the trend continues to gain momentum with each passing day. Lamborghini is not the only automobile brand exploring NFTs.
As reported by crypto.news in September 2022, U.S. car manufacturer Ford Motors filed 19 trademark applications for its NFT and metaverse collectibles.