Mintify to bring 200k userbase to Redacted’s ecosystem
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Digital asset trading platform Mintify to bring 200K userbase to Redacted’s burgeoning entertainment ecosystem.
‘Entertainment Datasphere’ Redacted announced today that the popular digital asset trading platform Mintify will be joining the Redacted ecosystem.
With over $70 million in NFT trading volume and an active community of more than 200,000 users, the initiative seeks to grow Redacted’s chain-agnostic web3 publisher ecosystem and attract new users to both platforms.
As part of this deal, Mintify has acquired Magically.gg to bring on a key brand in digital asset trading and expand its consumer-focused ecosystem of onchain products and services. To further strengthen the alliance, Redacted will receive an equity stake in Mintify as it becomes a part of Redacted’s business ecosystem model.
The web3 entertainment sector is growing rapidly with a market size projected to reach over $319 billion by 2034. Community-driven development, asset ownership, and monetization opportunities are all factors behind this growth as application developers attempt to overcome barriers to entry such as complicated UX and fragmented blockchain ecosystems.
Exploding onto the scene in March 2024, Redacted secured strategic investments from Animoca Brands, Spartan Group, and Polygon Ventures while quickly amassing over 245,000 followers on X. Redacted has been steadily building out its web3 venture footprint, on a mission to create the next wave of web3 unicorns powered by the RDAC token, while providing users with everything they need in one place, enabling them to play, trade, watch, and get rewarded.
Fast-forward less than 12 months and the Redacted ecosystem is already home to over ten innovative products, including Swipooor, a gamefi platform with Tinder-like features that enables users to compete on the outcome of popular events, such as the winner of Crypto Fight Night in Dubai, and Rampx, a flagship unicorn product in the making, touted to be one of the biggest gasless chain abstraction platforms to hit web3 in 2025.
Mintify rose to popularity capitalizing off interest in NFT trading opportunities, raising its first seed round of investment in 2022. The company has since spent the last three years building and refining best-in-class infrastructure to create consumer-friendly trading experiences for NFT markets and onboarding eight distinct blockchain ecosystems with plans to expand into tokens, starting with Solana and EVMs later this year.
The move to join Redacted comes at a time of expansion in general for the digital asset trading tools firm. Mintify recently announced plans to expand its capabilities beyond NFTs to support fungible assets of different types and to scale the Mintify ecosystem to include rich consumer experiences, such as the rollout of an iOS trading app.
Evan Varsamis, CEO of Mintify, commented “After three years building the best infrastructure for sophisticated trading experiences for NFT markets, Mintify is ready to take the next step in our expansion by partnering with Redacted. With our next-gen UX and seamless integration capabilities, we’re confident that we can bring our unique brand of Mintify to a broader range of users, assets, and consumer experiences.”
Redacted CEO and Co-founder Shan Kumar stated, “Redacted is all about the future of disruptive web3 DApps that offer degens what they want the most — trading, playing, watching, and earning — without having to leave our ecosystem. By investing into Mintify and bringing it into the Redacted ecosystem, we’re excited to combine the userbases and communities of these mega platforms to enrich the Redacted experience.”
The upcoming merging of Magically.gg into Mintify will not affect Magically.gg crate holders, who are still entitled to the RDAC airdrop. Jirasan and RDAC token stakers will also be receiving an allocation of MINT tokens, as well as eligibility for boosters.
About Redacted
Redacted is creating an entertainment datasphere powered by blockchain and AI. Users will be able to interact through an ecosystem of entertainment and gamification products powered by RDAC. The core team, recognized as Web3 thought leaders since 2021, combines crypto-native expertise with backgrounds from top-tier companies like Tesla, Bank of America, Kraken, and LEGO.
About Mintify
Mintify is a fast interface and execution engine for NFTs and other trading digital assets. It has 200,000+ users trading NFTs, Runes, and crypto.
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