Nexo Becomes the official digital asset partner of Argentina’s national football team in LATAM

Nexo partners with the Argentine Football Association (AFA) ahead of the 2026 FIFA World Cup, reinforcing the company’s expansion in South America.

Nexo, the digital assets wealth platform, has announced a partnership with the Argentine Football Association (AFA), becoming the Official Regional Digital Asset Partner of the Argentine National Football Team across South America ahead of the 2026 FIFA World Cup. 

Nexo has been growing its footprint in Argentina, following its recent acquisition of Buenbit, and is establishing Buenos Aires as a regional hub with its local team.

Commenting on the partnership, Federico Ogue, CEO at Buenbit by Nexo said that Nexo shares the same excellence and high-quality standards that Argentina’s national team represents. The deal comes as Nexo expands its efforts to strengthen its presence in Argentina and the wider South American market.

Speaking at the gala ceremony, which took place in Buenos Aires, Leandro Petersen, Chief Commercial & Marketing Officer of the AFA, described the partnership as a reflection of the national team’s growth as well as the increasing interest of international companies in partnering with one of the world’s most recognizable national teams.

The partnership represents a strategic move aligned with Nexo’s broader mission to expand its presence across different regions. In February this year, Nexo re-entered the United States market, marking its first operational return to the country.

Partnership activations

Nexo is starting a global ticket giveaway campaign for Argentina’s World Cup matches, open to new and existing clients. Signed squad shirts and co-created player content with Messi, Lautaro Martínez, Julián Álvarez, and Nico Paz will be distributed across the campaign window running from May through the end of the tournament. Nexo’s program will incorporate match-day experiences and squad merchandise, such as tier-linked rewards, connecting platform activity directly to the campaign.

The partnership with AFA adds to Nexo’s growing list of global partnerships, which include serving as the Official Crypto Partner of the Australian Open and Summer of Tennis, the Official Digital Wealth Platform of the DP World Tour, and the Official Partner of the Audi Revolut Formula 1 Team.

About Nexo

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. The company serves over 7 million clients in more than 199 jurisdictions and holds over $8 billion in AUM. Its all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.