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Swarovski submits trademark application for potential metaverse assets

swarovski-submits-trademark-application-for-potential-metaverse-assets
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Swarovski submits trademark application for potential metaverse assets

Swarovski may take a leap into the metaverse with recent trademark applications on a range of products filed on May 30.

The application covers numerous products, including cosmetics and NFT verified media, signaling the brand’s ambitions to establish a presence in the virtual realm.

Another one may join the metaverse

In a move that may signal its expansion into new domains, Swarovski, the Austrian company known for designing, manufacturing and marketing crystals and other gemstones, recently filed a trademark application on May 30.

The announcement was initially unveiled by Michael Kondouis, a trademark attorney who shared the details of the filings on Twitter.

https://twitter.com/KondoudisLaw/status/1665695940995366914

In this trademark application, Swarovski is seeking protection for IC003, for non medicated cosmetics and IC009, which encompasses virtual reality glasses, as well as downloadable digital files authenticated by non-fungible tokens (NFTs).

This includes sound and video recordings of fashion shows, videos, and memes authenticated by NFTs.

Additionally, the application covers downloadable virtual goods such as image files of precious stones and imitations, jewelry and jewelry accessories, watches and clocks and their parts, stationary, pens and writing instruments, eyewear, fashion accessories clothing, footwear, headwear, and handbags.

Under IC014, the company also is filing for precious metals and their alloys, jewelry, precious and semi-precious stones, horological and chronometric instruments.

Although the filing of a trademark application is not the same as an announcement that the company is releasing an NFT line, it does suggest that the company could consider this move in the future.

Amid a major revamp

This news comes at the same time the Business of Fashion published an article about Swarovski’s revamp, which includes the enlisted talents of Steven Meisel and Pay McGrath as part of a renewed focus on profitability.

This announcement comes just one week after Kellogg’s, the U.S. cereal company, filed 12 trademarks for its own brands.