The Sandbox partners with Wunderman Thompson to develop new metaverse experiences
According to the latest reports, the Sandbox has partnered with Wunderman Thompson. The collaboration will give Wunderman Thompson the resources and complete solutions needed to develop unique brand interactions in the Sandbox metaverse.
Partnership for further experiences
The Sandbox, a decentralized digital universe gaming and Animoca Brands subsidiary, recently confirmed a cooperation agreement with Wunderman Thompson (a WPP company) to establish a virtual world consumer experience. Wunderman Thompson clients will have the opportunity to participate in their societies in visually stunning decentralized entertainment content as an outcome of the new alliance.
Regarding the partnership, Justin Peyton, the chief transformation and strategy officer at Wunderman, expressed that they are delighted with offering limitless opportunities to people as they enter the metaverse. He also praised Sandbox for being a leading open metaverse which means the new partnership will help reach even more Web 3 enthusiasts.
As a parcel of the collaboration, several Wunderman Thompson creatives and technologists will receive new coaching on utilizing GameMaker and VoxEdit tools in constructing digital assets and insights in The Sandbox, in addition to learning how to create and construct custom brand experiences. There will be three distinct tracks available in this innovative metaverse program for creative practitioners, executives, media specialists, and strategists.
Regarding the partnership, Mathieu Cerveny, Ecosystem Partnerships Director of the Sandbox, said:
“Wunderman Thompson is uniquely positioned to help influential brands be relevant in the new entertainment culture at the crossroads of gaming, the creator economy, and accurate digital ownership. This partnership is an excellent chance for brands to build their Web3 community and bring engagement like never before.”
Wunderman to strengthen brands and societies
The collaboration will enable Wunderman Thompson to strengthen the brands and societies of its clientele via engaging, interactive entertainment. Using gamification mechanics typically not offered within traditional social media, brands can increase engagement with their followers and fans.
The concept of the virtual world as a prolonged mutual digital space within worlds and heroes who make contact to create enchantment is fully embraced by The Sandbox. The gaming platform has a proven track record of engaging users worldwide, including over 360,000 unique users able to spend 80 minutes per day on average all through their 10-week Alpha Season 3, which ended in November.
There are over 400 partners who have connected with The Sandbox to support its mission of giving players the liberty to produce their own experiences utilizing renowned and original artists. Some of these partners include Warner Music Group, Ubisoft, The Walking Dead, Adidas, and Deadmau5.
