UNFOLD and IQ Protocol partner, integrating web3 with gaming and entertainment

IQ Protocol, a pioneer in the web3 sharing economy, has received a strategic investment from UNFOLD. The investment marks the beginning of a close collaboration between the two companies. 

UNFOLD, known for its approach to digital marketing, has partnered with IQ Protocol to combine fan engagement with gaming and entertainment with web3. This collaboration aims to create a platform where non-fungible tokens (NFT) rental is accessible to everyone.

A new frontier for entertainment

UNFOLD is an industry leader in global digital marketing for entertainment and gaming clients. 

Its client roster ranges from Netflix, Warner Bros Discovery, Disney, Paramount, Amazon, Universal, Hulu, FX, Activision, Ubisoft, Square Enix, Bungie, and Mattel.

This partnership aims to unlock new opportunities brought by web3 technology. 

Commitment to change and innovation

UNFOLD is a proponent of technological evolution, consistently integrating new advances to stay ahead of the curve. 

Brick Rucker and Daniel Weisinger, the co-CEOs of UNFOLD, said:

“From inception, UNFOLD has always embraced innovative technology and the ever-shifting paradigm. Cultivating this mindset to thrive better in these demanding times has taken immense discipline across our organizations. We contend the more dramatic the shift, the better.”

Reinventing client experience

UNFOLD’s strategy revolves around executing campaigns and pioneering new avenues to engage audiences. 

Their clientele, giants like Netflix and Warner Bros, rely on UNFOLD to navigate and leverage emerging spaces, including web3. 

Brick Rucker added,

“Our clientele looks at us to not only deliver successful campaigns but to drive innovation to reach new audiences, whether it be analog, digital, social, and now in web3.” 

Cutting through web3’s stigma

Acknowledging the tumultuous landscape of web3, UNFOLD’s leadership recognizes the challenges and opportunities it presents. 

They assert:

“We’ve always been bullish on the future economies that Web3 tokenization can offer. Recently, the web3 space has come with a stigma. With too much noise in the space and insufficient signal, it has been not easy to bet on the sector confidently. IQ Protocol is the company that will silence all the noise.”

IQ Protocol’s technology

IQ Protocol aims to reshape how digital assets are accessed and owned. The technology offers a seamless transition into web3, catering to experienced crypto users and newcomers.

Early success

IQ Protocol has over 60,000 digital asset rentals, indicating solid market demand for the technology.

Global engagement goals

The partnership is founded on the mutual goal of global fan engagement, utilizing web3 to offer personalized content. 

Tom Tirman, CEO of IQ Protocol, said:

“A core thesis of IQ Protocol is that digital assets will revolutionize consumer engagement and brand loyalty across all industries. UNFOLD is the perfect partner to work on realizing that vision.”

Vision for the future

UNFOLD and IQ Protocol foresee their collaboration setting a new precedent in digital engagement, much like how Airbnb and Uber transformed their respective sectors.

About UNFOLD 

UNFOLD is an industry leader in global digital marketing for entertainment and gaming clients. Its clients include Netflix, Warner Bros Discovery / Max, Disney / Disney+, Paramount / Paramount+, Amazon / Prime Video, Universal, Hulu, FX, Activision, Ubisoft, Square Enix, Bungie, and Mattel.    

Website

About IQ Protocol 

IQ Protocol aims to redefine digital asset ownership and access, setting the stage for the future of the web3 sharing economy. 

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