Wanted Network expands WNTD utility with web3 creator campaign and token-burn model
Wanted Network has expanded its documented WNTD utility model, linking sponsor-funded creator campaigns to a Solana-based token economy that includes open-market WNTD purchases and token burns.
The update is designed to connect advertiser demand to creator activity rather than treating WNTD as a standalone speculative asset.
According to Wanted Network’s current tokenomics documentation, WNTD is planned as an SPL token on Solana with a documented fixed supply of 1.25 billion tokens. The platform is being built around creator Missions, Bounties and campaign participation, with 22% of the documented supply allocated to creator rewards and Bounties.
Advertiser demand becomes part of the token model
The new utility structure focuses on how outside brands and sponsors interact with the creator network.
Wanted Network’s documentation separates direct WNTD spending from what it calls the Sponsor Campaign Economy. Qualifying external advertiser revenue is governed by a separate 60/20/15/5 campaign model, which includes an allocation for open-market WNTD purchases followed by burns.
That distinction is important. The platform is not simply describing a reward token that creators receive for completing tasks. The longer-term design attempts to create a second side of the economy in which advertiser demand can generate token demand as brands pay for access to creator campaigns.
The company’s tokenomics documentation also describes a separate illustrative recycling model for WNTD spent directly on platform functionality. Under that example, directly spent tokens may be recycled into future Bounties, used for treasury and operations, burned, or directed toward community and staking incentives. Wanted Network states that the direct-token recycling model and Sponsor Campaign Economy are separate systems and should not be applied twice to the same payment.
Creator campaigns remain the commercial product
The underlying product is still the creator campaign.
Wanted Network’s Missions system is designed to let a campaign define an objective, submission requirements and a reward opportunity. Rather than negotiating every small creator activation separately, a brand can structure a campaign and allow multiple creators to participate against the same brief.
For creators, the network is intended to provide WNTD-powered rewards while Heat tracks reputation and participation. For advertisers, the commercial value comes from reaching creators and their audiences through structured campaigns.
The token model is therefore being built around activities the platform expects businesses to purchase anyway: creator distribution, content production and campaign participation.
Why the crypto structure matters
Web3 marketing has often struggled with token utility that is disconnected from the product being sold. Wanted Network’s approach attempts to tie WNTD to a measurable service — creator campaigns — while using sponsor revenue and direct token spending as separate economic inputs.
The model does not guarantee token demand, price appreciation, or advertiser adoption. Those outcomes still depend on the platform attracting creators, brands, and audiences. However, the updated structure provides a clearer explanation of what WNTD is intended to do if the network grows.
Wanted Network’s documentation lists the token as a Solana SPL asset and describes a four-phase presale structure, creator-reward allocation, token sinks and sponsor campaign economics. The project says the objective is to create recurring platform activity in which creators, advertisers, and token utility operate inside the same ecosystem.
About Wanted Network
Wanted Network is a creator platform built around Missions, Bounties, reputation, and the WNTD token. The project is developing a gaming- and creator-focused ecosystem designed to connect brands with creators through structured campaign opportunities.
Website — https://wantednetwork.io
Tokenomics — https://wanted-network.gitbook.io/wanted-network-docs/tokenomics-and-presale-structure
Discord — https://discord.gg/wantednetwork
