Who controls your digital identity? Blockchain’s answer to AI avatar risks

Roman Cyganov

Opinion

AI-generated avatars and virtual assistants will revolutionize our digital landscape, powering virtual influencers, workplace stand-ins, and immersive metaverse experiences. Yet, beneath this technological marvel lies a pressing question: who truly owns and controls your digital identity?

The reality is stark — most AI avatars are tethered to centralized platforms where corporations hold dominion, exposing users to exploitation, financial fraud, and a profound loss of autonomy.

Decentralizing AI avatars through blockchain technology and smart contracts emerges as a vital antidote, promising to restore control to individuals in an increasingly virtualized world.