B Strategy to launch $1b BNB crypto treasury firm
YZi Labs, led by Binance co-founders Changpeng Zhao and Yi He, will help transform B Strategy into a BNB treasury firm.
- B Strategy announced a partnership with YZi Labs for $1 billion BNB treasury
- YZi Labs is led by Binance co-founders Changpeng Zhao and Yi He
- Will invest both in BNB tokens and the entire BNB ecosystem
BNB (BNB) has gotten its crypto treasury moment with the latest move from a Nasdaq-listed firm. On Monday, August 25, B Strategy announced plans to list a public treasury company targeting a $1 billion investment in BNB crypto. The firm will have support from YZi Labs, formerly Binance Labs, led by Binance co-founders Changpeng Zhao and Yi He.
B Strategy plans to invest both in BNB crypto and in the entire ecosystem, hoping to become the ‘Berkshire Hathaway’ of BNB. This will include investments in core technologies and grants for innovative projects.
The firm also plans to use its connections in Asia, including Hong Kong, ASEAN, and the Middle East, to tap into liquidity. B Strategy claims that it has already seen interest from several family offices in investing in the planned treasury company.
Can BNB be the next crypto treasury asset?
While most institutional investors prefer Bitcoin (BTC) treasuries, investors are increasingly looking into alternative assets. According to YZi Labs Head Ella Zhang, investors are increasingly looking at BNB for long-term treasury strategies, largely due to its usage metrics.
“BNB is emerging as the cornerstone utility for the next generation of capital markets and financial systems, powering Web3 with unmatched trading volume, robust stablecoin integration, and growing real-world asset adoption. Its high on-chain usage and strong incentives for builders and users are driving mass adoption,” said Ella Zhang, YZi Labs.
B Strategy founder Leon Lu stated that the firm will pursue a strategy of maximizing BNB per share and leveraging its experience as a digital asset management firm.
