Crypto.com acquires Watchdog Capital in a move to the US equity market

In a strategic move to expand its presence in traditional finance, Crypto.com has acquired Watchdog Capital, LLC, a U.S.-based, broker-dealer registered with the Securities and Exchange Commission.

This acquisition positions Crypto.com to offer equities and equity options to eligible U.S. traders.

As a broker-dealer registered with the SEC, Watchdog Capital provides a platform for trading traditional assets, such as stocks, under regulatory oversight by the Financial Industry Regulatory Authority and Securities Investor Protection Corporation.

Crypto.com’s entry into the regulated U.S. equities market signals its intent to integrate traditional and digital financial services.

“By the end of this year,Crypto.com will offer a full range of services through its family of companies, including crypto derivatives and now stocks,” posted Crypto.com CEO Kris Marszalek.

By obtaining a licensed broker-dealer, the company can now offer stock and options trading alongside its existing crypto services, addressing growing demand from investors for diversified financial products.

Crypto and stock trading under one platform

This acquisition is part of a larger industry trend of crypto companies working to bridge traditional finance and decentralized finance.

For American investors, Crypto.com’s acquisition could streamline the process of trading both crypto and traditional assets under one platform, allowing both stock and crypto traders to explore alternative forms of finance.

Crypto.com plans to provide further details on trading access and eligibility requirements soon, as the company aims to offer a compliant pathway for U.S.-based users seeking both equity and crypto investments.