Kraken signs sleeve deal with Tottenham Hotspur F.C. 

Crypto exchange Kraken has announced a significant partnership with Tottenham Hotspur, becoming the Official Crypto and Web3 Partner of the English football club.

As part of this multi-season agreement, Kraken will be the Official Sleeve Partner for all Tottenham Hotspur Men’s and Women’s teams starting from the 2024/2025 season.

The collaboration aims to merge forward-thinking visions from both parties, using advanced technologies to enhance the fan experience and broaden football fans’ understanding of crypto. This partnership marks another milestone in Kraken’s global marketing strategy, which recently saw the company team up with Atletico de Madrid in Spain’s La Liga.

Signing details

Kraken and Tottenham Hotspur plan to engage the club’s worldwide fan base through exclusive content, fan pop-ups, and behind-the-scenes access to both their own and the club’s events. By incorporating crypto education and Web3 technology, Kraken aims to create unforgettable experiences that deepen fans’ connection to the sport and the team.

While the financial details of Kraken’s agreement with Tottenham were not disclosed, it aligns with the company’s ambitious plans to raise $100 million in funding by the end of the year, ahead of a potential initial public offering (IPO).

This announcement comes as reigning Premier League champions Manchester City announced OKX as their new sleeve partner as part of a new multi-year contract with the cryptocurrency exchange.