LG unleashes Arbitrum ad network, ARB price jumps 10%

Arbitrum’s ARB token has climbed as much as 10% after LG Electronics unveiled a blockchain-based advertising network built on the Ethereum layer-2 protocol.

According to a Fortune report, the South Korean technology giant has partnered with Arbitrum to develop its own layer-2 blockchain designed for the digital advertising industry. The platform will provide advertisers and publishers with a shared database of advertising inventory while recording how users interact with ads across the network.

Development of the system follows a pilot program conducted with an unnamed Japanese advertising agency. LG now plans to launch the advertising platform commercially later this year.

Speaking about the initiative, Samuel Byungsun Park, head of LG’s blockchain research department, said the company is evaluating whether the model can deliver meaningful value for advertisers, publishers, and audiences participating in the ecosystem.

Arbitrum co-founder Steven Goldfeder said blockchain infrastructure can automate processes that currently require manual coordination between multiple parties involved in digital advertising.

“It means that you can basically run the market in an automated way in software. You don’t need manual interventions.”

Enterprise adoption expands across Arbitrum

LG joins a growing group of companies building commercial blockchain products on Arbitrum.

Earlier this year, crypto.news reported that AmericanFortress launched a beta privacy infrastructure on the network targeted at institutional users and high-volume decentralized finance participants. Rather than relying on crypto mixers, the system creates one-time stealth addresses between counterparties while keeping transaction records accessible to the parties involved.

According to AmericanFortress, users can send assets to @names while transaction flows remain hidden from outside observers. The company described the service as a compliant privacy infrastructure designed for enterprise and institutional use cases.

The latest announcement also comes as Arbitrum gains recognition beyond the blockchain industry. ARB recently received additional attention following Arbitrum’s inclusion in Fortune’s inaugural Crypto 100 list.

Outside of ecosystem-specific developments, digital assets also benefited from a broader market rally after U.S. President Donald Trump stated that a U.S.-Iran peace deal had been reached. Bitcoin reclaimed the $63,000 level following the comments, helping support gains across major altcoins.

However, Iranian state media outlet Fars later reported that Iranian officials denied that any peace agreement was currently in place.

ARB breakout targets higher resistance

Following the LG announcement, Arbitrum (ARB) surged to approximately $0.085 before trimming part of its gains. Data from crypto.news showed the token trading near $0.083 at the time of writing, up more than 7% on the day.

Despite the rally, ARB remains down more than 40% over the past month and over 55% since the start of the year.

On the four-hour chart, the token recently completed a double-bottom formation around the $0.077 to $0.078 region before breaking above neckline resistance near $0.0844. The breakout followed several days of consolidation and coincided with the partnership announcement.

Technical indicators also improved alongside the move. The Relative Strength Index climbed to around 56, suggesting strengthening momentum without entering overbought territory. Meanwhile, the MACD remained in positive territory after a bullish crossover, indicating continued buying interest.

If ARB maintains support above the former breakout zone near $0.0844, the measured move from the double-bottom pattern points toward a potential advance to around $0.092. A failure to hold the breakout level could place focus back on support around the recent lows near $0.078.