Lionel Messi a brand ambassador of NFT fantasy gaming sorare.

Sorare NFT has announced the appointment of Lionel Messi as a brand ambassador. The alliance is part of Sorare’s strategic plan to expand its services in the crypto space.

Messi joins Sorare

Sorare NFT platform appointed Lionel Messi as a Brand ambassador for the platform. The move is part of Sorare’s marketing strategy to expand its fantasy football services to football fanatics. The platform chose Lionel Messi since the football star is one of the greatest players in the history of football. Messi has had a remarkable football career, having collected five golden boots at the time of this publication.

As part of the consensus, the Argentina striker will work with Sorare to develop new content and fan experiences before the Qatar 2022 Fifa World Cup. The French start-up has expanded incredibly since its debut in 2018. Over 300 sports organizations and clubs, including La Liga, the Bundesliga, and Serie A, have joined the platform. The firm sparked a lot of attention in both NFT and football by raising over $600 million in Series B funding headed by Softbank.

The alliance with the former Barcelona player will yield tremendous results, especially when Messi leads his national team, Argentina, towards claiming the highly coveted Fifa World Cup. More improvements, partnerships, and deals with more members in the sports world are imminent as the platform expands its growth and number of users.

More of NFTs in sports

Sorare claims to have secured a contract with the English Premier League. Before recently, Sorare mainly concentrated on agreements with the NFL, but it has broadened its agreements to include the National Basketball Association, the NBA, and Major League Baseball. NBA top shot already has a successful line of NFTs minted from real-game NBA highlights. These NBA NFTs have astonished many by selling for millions of dollars.

One in particular shocked many. A LeBron James clip tokenized in the blockchain network sold in an auction for $200,000. A Zion Williamson edition went for slightly less than Lebron’s clip. The NBA created its version of a collectible digital asset in collaboration with Canadian company Dapper Labs, creators of the game CryptoKitties.

Many reforms have been going on lately in football as far as NFTs are concerned. Just recently. The Ballon d’Or was announced to award winners with NFTs alongside their physical trophies. Although Lionel Messi did not win this year’s Ballon, he is the single most played with the most similar awards totaling 5. This makes him the perfect partner for the business deal.

In addition to Ballon d’Or’s reforms, Villareal FC also made its advancement into the virtual world in early October by extending its partnership with one of its sponsors Color Star Technology. The two entities had partnered earlier as part of Color Star’s marketing strategy to lure football fans into its platform. The Color Star is a company dedicated to using artificial intelligence and technological advancements in the entertainment sector, entertainment technology, corporations, and Blockchain technology.