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As preparations for Super Bowl LVIII go into full swing, cryptocurrency companies are reportedly scaling back on exposure, with a majority opting out of advertising during the much-anticipated event.
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Multiple Bitcoin (BTC) ETF issuers are competing to attract investors into America’s first basket of exchange-traded funds using Google ads.
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The new regulation is considered one of the toughest in the world as it bans unauthorized crypto firms from marketing in the UK. The Economic Secretary to the Treasury, Andrew Griffith, has urged the Financial Conduct Authority (FCA) to find…
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The UK government has proposed banning unsolicited cold calls for all consumer financial products and services, including cryptocurrencies. HM Treasury released a consultation document this week. The ban aims to protect consumers from investment fraud, which has surged as criminals…
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VeraViews and Alkimi Exchange, a decentralized ad exchange, are partnering and bringing blockchain-based solutions to address common challenges in digital advertising
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The UK's financial regulator has unveiled new proposed guidelines requiring crypto firms and influencers to add disclaimers to crypto-related memes
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The UK’s Financial Conduct Authority (FCA) has introduced new rules requiring crypto firms to include risk warnings in ads and offer a ‘cooling off’ period for novice investors. In a move aimed at strengthening consumer protection in cryptocurrency, the Financial…
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French Senate's Economic Affairs Committee has approved an amendment allowing registered cryptocurrency firms to hire social media influencers for advertising
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Belgium’s fiscal watchdog has updated the country’s crypto rules which mandate that crypto advertisers warn users of the risks associated with investing in crypto. The Financial Services and Market Authority (FSMA) will require notification on all primary commercial crypto campaigns…
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Usain Bolt, a world-record-setting Jamaican sprinter, has been named the official face of Gamdom.
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Just last year, the Super Bowl airwaves were filled with big-budget ads from cryptocurrency exchanges and products, some even featuring glitzy celebrity endorsements. But this year, things were much different.
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The US Federal Trade Commission (FTC) is investigating several crypto firms it alleges that their advertisements were deceptive or misleading.
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The Singapore monetary regulations placed some measures on digital assets in the incoming Formula 1 races. Advertisements, including logos, will only be placed on the cars and uniforms at the Singapore Grand Prix. Digital Organizations Endure Rough Situations After Sponsoring…
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Bitmedia, an ad marketplace for crypto and blockchain-based projects, is breaking down the barriers in advertisement with low CPM and CPC.
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While many of the services currently in use in blockchain technology are still in their early stages of development, they can provide various benefits to marketing agencies. Some of these include increased transparency, fraud prevention, and security. In this article,…
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Thailand’s Security and Exchange Commission (SEC) tightens rules on advertising by cryptocurrency companies after the industry has come under great scrutiny from authorities. The jurisdiction joins countries like Singapore in seeking to protect retail investors in the wake of a $2 trillion…
